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Just Using Big Data Isn’t Enough Anymore

Harvard Business Review

Big Data has quickly become an established fact for Fortune 1000 firms — such is the conclusion of a Big Data executive survey that my firm has conducted for the past four years. Among the findings: 63% of firms now report having Big Data in production in 2015, up from just 5% in 2012.

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How Companies Say They’re Using Big Data

Harvard Business Review

Are companies seeing any value to their investments in “big data”? of executives characterizing their big data investments as “successful.” However, big data isn’t just being used for cost-cutting. However, big data isn’t just being used for cost-cutting.

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Will Big Data Kill All But the Biggest Retailers?

Harvard Business Review

Now, however, they are being augmented by demographic data, in-store video monitoring, mobile-based location data from inside and outside the store, real-time social media feeds, third-party data appends, weather, and more. Retail has entered the era of Big Data. BIG DATA INSIGHT CENTER. More >>.

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7 Things Every CEO Should Know About Their Patents

Anaqua

This concrete example from May 2012, when Google acquired Motorola, illustrates the challenge in the communicated value of “intangible assets” (where patents and trademarks reside in the Balance Sheet): Google Balance Sheet, intangible assets (in millions): End of 2013 $6,066. End of 2012 $7,473. End of 2011 $1,578. billion ($2.9

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Big Data's Management Revolution

Harvard Business Review

Big data has the potential to revolutionize management. Simply put, because of big data, managers can measure, and hence know, radically more about their businesses, and directly translate that knowledge into improved decision making and performance. Case #1: Using Big Data to Improve Predictions.

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What the Companies Winning at Big Data Do Differently

Harvard Business Review

Few industries illustrate the Big Data wars better than the media business. Using their treasure troves of information on online customer viewing habits, they''re designing new TV series that their data tells them will win. The Big Data wars are hardly limited to the media industry.

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Microsoft and Linked-In – Same Song, Different Key

Adam Hartung

But the world changed. Users will be thrilled to have their personal information analyzed by Microsoft big data tools, then sold to advertisers and recruiters. Don’t feel bad if you don’t remember, because i n 2012 Microsoft wrote it off. Even the $1.2B

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