Remove 2012 Remove Big Data Remove Technical Review
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Just Using Big Data Isn’t Enough Anymore

Harvard Business Review

Big Data has quickly become an established fact for Fortune 1000 firms — such is the conclusion of a Big Data executive survey that my firm has conducted for the past four years. Among the findings: 63% of firms now report having Big Data in production in 2015, up from just 5% in 2012.

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How Companies Say They’re Using Big Data

Harvard Business Review

Are companies seeing any value to their investments in “big data”? of executives characterizing their big data investments as “successful.” However, big data isn’t just being used for cost-cutting. The Explainer: Big Data and Analytics. <span>What

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Will Big Data Kill All But the Biggest Retailers?

Harvard Business Review

Now, however, they are being augmented by demographic data, in-store video monitoring, mobile-based location data from inside and outside the store, real-time social media feeds, third-party data appends, weather, and more. Retail has entered the era of Big Data. BIG DATA INSIGHT CENTER. More >>.

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Big Data's Management Revolution

Harvard Business Review

Big data has the potential to revolutionize management. Simply put, because of big data, managers can measure, and hence know, radically more about their businesses, and directly translate that knowledge into improved decision making and performance. Case #1: Using Big Data to Improve Predictions.

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What the Companies Winning at Big Data Do Differently

Harvard Business Review

Few industries illustrate the Big Data wars better than the media business. Using their treasure troves of information on online customer viewing habits, they''re designing new TV series that their data tells them will win. The Big Data wars are hardly limited to the media industry.

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Google Flu Trends’ Failure Shows Good Data > Big Data

Harvard Business Review

In their best-selling 2013 book Big Data: A Revolution That Will Transform How We Live, Work and Think , authors Viktor Mayer-Schönberger and Kenneth Cukier selected Google Flu Trends (GFT) as the lede of chapter one. Last year, Nature reported that Flu Trends overestimated by 50% the peak Christmas season flu of 2012.

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Data Can't Beat a Salesperson's Best Tool

Harvard Business Review

For people selling in a B2B context, Big Data can be extremely useful — but amid all the celebration over this powerful new way of doing business, it's important to keep in mind its limits. In other words, beyond the data, what do your customers say when you are not around? BIG DATA INSIGHT CENTER.

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