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Nine Short Innovation Lessons from Lego

Destination Innovation

He created a sense of urgency to undertake the changes ahead. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. In a brilliant stroke of marketing Lego licensed Star Wars characters and vehicles.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 273
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2024: A Pivotal Year

Digital Tonto

GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. The incredible cynicism and incompetence of Yanukovych’s rule stoked a desire to change direction. In 2009, it felt like the world was ending. I was still living in Ukraine then and the financial crisis hit there especially hard. We can too.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Why We Are Entering A New Innovation Era.

Paul Hobcraft

Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. Before I move forward I first wanted to look back and reflect on my path of growing realization that innovation was changing or needed to change. Posted on November 9, 2012.

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How four market-creating innovations are improving education and employment in Brazil

Christensen Institute

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison. Thankfully there is hope.

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What is the ambition matrix and how does it work as part of an innovation portfolio?

Idea to Value

Here is the original image of the Ambition Matrix from the article: Original Image of the Ambition Matrix from HBR 2012. ”, which relate to which customer groups and markets you are trying to sell to. Transformational: Breakthrough innovations for markets that don’t yet exist in the business (or even the world).