BrainZooming

JANUARY 21, 2016

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence. The term “go to market” strategy cropped up perhaps fifteen years ago.

Strategy 40

Strategy Strategy Marketing eBook 40

Adam Hartung

AUGUST 2, 2015

eBay has run into stiff competition, as CraigsList has grown to take over the “garage sale” and small local business ecommerce. Because once in a growth stall the company has already missed the market shift, and competition is taking customers quickly in new directions. So eBay bought fledgling PayPal for $1.5B

Marketing 36

Marketing Disruption Competition Leadership 36

Paul Hobcraft

OCTOBER 22, 2017

Constant improvement often makes up the business as it continually improves on its offering and we are all caught up in this, as technology is continually changing, allowing us to apply what we are learning and as we plug into the feedback we are getting from the market. Then we have system imbalance to contend with in innovation.

System 147

System Innovation Design Resources 147

Leanstack

MARCH 14, 2019

And companies that continuously outlearn their competition win. How do you define traction and measure product/market fit? - March 9, 2012 - Running Lean Meta-Process - Lean Canvas Continuous Innovation Framework 2.0? A key tenet for doing this well and succeeding in the new world is speed.

LEAN 76

LEAN Design Thinking Design Roadmap 76

Idea to Value

OCTOBER 14, 2016

By 2012, this had grown to about 66% of the population. This huge market means there is ample room for large numbers of new entrants every year to offer new services. startups are able to exploit the knowledge, infrastructure, manufacturing capabilities and market size which the big dragons helped build.

Innovation 100

Innovation Creativity Design Trends 100

Harvard Business Review

DECEMBER 12, 2011

So what can we expect in 2012 in a world that seems to grow ever connected by the hour? Also, as part of a marketing campaign, Domino's Pizza posted feedback — unfiltered feedback — on a large billboard in Times Square, bringing together real opinions from real people pulled from a digital source and displayed in the real world.

Trends 22

Trends Crowdsourcing Technical Review Video 22

Stephen Shapiro

AUGUST 14, 2018

billion in investment, the Revel Casino opened its doors to the Atlantic City Boardwalk on April 2, 2012. Combine their design decisions with a tanked New Jersey economy, increased competition from Pennsylvania casinos, and bad investment decisions (such as building their own power plant), and you have a recipe for disaster.

Innovation 56

Innovation Design Policies Competition 56

Idea Drop

SEPTEMBER 4, 2017

They filed for bankruptcy in 2012. Each CEO was so ignorant of history that they presented the same business plan over and over again, until Netflix was ready to take their market share with a bulletproof online offering. Lesson: If you don’t do it, someone else will. Lesson: Experience is only one element of your customer journey.

Company 68

Company Innovation Software Review Technical Review 68

Harvard Business Review

DECEMBER 21, 2011

But that doesn't mean savvy marketers aren't supremely well-positioned to embrace slacktivism as an innovative outreach to customers and communities alike. Health care, nutrition and energy consumption are only the most obvious marketing opportunities for Innovative Self Quantification Marketing Opportunities.

Innovation 18

Innovation Entrepreneurship Marketing Design 18

hackerearth

MARCH 28, 2018

NASA 1960), market pull (e.g. Samsung Galaxy with touchscreen technology in 2012). Disruptive technologies will usher in “machine-mediated conversational marketing” to transform content marketing by delivering the most relevant and personalized content to the audience, while enhancing customer experience and improving engagement.

Technical Review 75

Technical Review Artificial Inteligence Trends Technology 75

Anaqua

MARCH 30, 2018

Even in the most extreme cases where there is a perfect intersection of data, analytics, valuable metrics, and huge incentives to utilize and optimize, we see both surprising catastrophic failures, and stunning opportunites in markets. End of 2012 $7,473. Motorola Balance Sheet, intangible assets (in millions): End of 2012 $109.

Roadmap 40

Roadmap CTO Underperforming Technical Team Data 40

Qmarkets

MARCH 16, 2018

As increased consumer awareness transforms markets and government policy, and as technology creates so many unexpected shortcuts, I believe that this trend will only continue in the future. had a chance to gauge the American consumer’s interest in high-end gems before they entered the market. Because Tiffany & Co.

Innovation Management 69

Innovation Management Change Management Technical Review 69

Boxes and Arrows

MARCH 6, 2018

We learn everything we can about a project from stakeholders and competitive products, find ways to research what users want and need, evaluate those needs with stakeholders, modify the project plan, and create solutions which are validated with users before finalizing the product. It outlines exactly what I would expect in a UX job.

Design Thinking 102

Design Thinking Design Case Study Brainstorming 102

Innovation Walk

JUNE 14, 2019

Traditional companies have also started to deal with a new competition since the entry of fast-emerging businesses referred to as “startups“. In fact, the velocity of obsolescence , referred to the rate of speed at which a product or service and/or the competitive advantage of it will lose its value, has dramatically increased.

Open Innovation 40

Open Innovation Innovation Agile Trends 40

BrainZooming

JANUARY 27, 2016

The Kansas City American Marketing Association monthly lunch addressed that question. On a market segmentation chart, Pat was making the point that there are multiple ways to grow from innovation. The innovation team spent 15% of its time on core brand renovation to enhance competitiveness. – Mike Brown.

Strategy 40

Strategy Strategy Innovation eBook 40

Adam Hartung

JUNE 30, 2015

Office Max appeared on the list (#5) in 2012, and was acquired by Office Depot 8 months later. And, of course, Radio Shack made the list in 2012 (#3,) 2013 (#5) and 2014 (#11) only to file bankruptcy in 2015. In 2012 the stock rose from $54 to $66, yet appeared #2 on the list. Or due to some change in market competition.

Leadership 36

Leadership Trends Resources Analysis 36

BrainZooming

MARCH 30, 2017

The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. It also uses its agile strategy to market apparel for niche opportunities where it might sell as few as ten t-shirts.

Strategic Thinking 40

Strategic Thinking Agile Disruption Strategy 40

hackerearth

DECEMBER 8, 2017

Simply put, design thinking is an action-oriented and solution-focused methodology used to solve complex problems, such as those faced by organizations in a highly competitive and rapidly changing environment. According to Karl-Heinz Streibich, CEO of Software AG, “Digital Darwinism is unkind to those who wait.”. What is Design Thinking?

Design Thinking 65

Design Thinking Design Innovation Artificial Inteligence 65

Open Innovation EU

MAY 17, 2017

And for that reason it has become an integral criteria in many prescriptive regulations for (higher) education and in increasing numbers also explicitly and implicitly part of curricula (Saavedra & Opfer, 2012). These two extremes – and everything in between – have been topic of discussion ever since. Neck et al. 5: The Momentum Paradox.

Entrepreneurship 62

Entrepreneurship Creativity Underperforming Technical Team Learning 62

Adam Hartung

OCTOBER 16, 2015

Wal-Mart market value took a huge drop on Wednesday. Like most stock market moves, this one just happened really fast. ” This is the disease of constantly focusing on improving your “core” business, while market shifts around you increasingly make that “core” less relevant, and less valuable.

Marketing 36

Marketing Software Company Competition 36

KindlingApp

OCTOBER 5, 2015

Often a startup’s goal is to be the next big disruptive innovation that changes the face of the market forever. If they are unable to quickly develop an appropriate response to an encroaching startup’s value proposition, large corporations end up losing market shares and struggling to retain customers.

Entrepreneurship 40

Entrepreneurship Culture Disruption Competition 40

Adam Hartung

JULY 15, 2016

units, and in 2012 sales were off another 50%. Sony and Microsoft both invested heavily in their competition. Even though both were unprofitable at the business, neither was ready to concede the market. In fall, 2014 Microsoft raised the competitive ante, spending $2.5B Nintendo was becoming a market afterthought.

Trends 36

Trends Competition Marketing Tools 36

Michael Roberto

DECEMBER 16, 2022

Three of the company's four major brands (Old Navy, Gap, and Banana Republic) have blurred competitive positions. Thus, they focus on overlapping target markets with product offerings that are not clearly distinguishable at times. Source: CNBC For years, Gap has struggled with a muddled corporate strategy.

Learning 36

Learning Culture Competition Strategy 36

Wazoku

MAY 4, 2018

This partnership takes digital transformation to a new level, making it a collaborative effort of an ecosystem with one common interest – to upgrade the industry, to stay competitive and to meet current demand faster and better. The company was founded in 2012 and is growing by 80% year on year, having reached over 1,000,000 users globally.

Software 40

Software Industry Collaboration Agile 40

Adam Hartung

NOVEMBER 18, 2015

The PC market has been steadily shrinking since 2012. The big market shift to mobile devices started back in 2007 when the iPhone began challenging Blackberry. The other big PC manufacturer, HP, spun off its PC business so it could focus on non-PC growth markets. And, worse, the entire OEM market is collapsing.

Marketing 36

Marketing Leadership Competition Company 36

Leanstack

MARCH 14, 2019

And companies that continuously outlearn their competition win. How do you define traction and measure product/market fit? - March 9, 2012 - Running Lean Meta-Process - Lean Canvas Continuous Innovation Framework 2.0? A key tenet for doing this well and succeeding in the new world is speed.

LEAN 40

LEAN Design Thinking Design Roadmap 40

Legacy Innovation Group

APRIL 1, 2019

Each year businesses spend an aggregate of $40B on market research. A classic example of open crowdsourcing has been Cisco's iPrize competition, aimed at finding the next billion-dollar business ideas – a venue that has led to such winning ideas as a sensor-enabled smart-electricity grid and others. Oct 03, 2016 | Anthony Mills.

Crowdsourcing 40

Crowdsourcing Design Engagement LEAN 40

MSSBTI

SEPTEMBER 1, 2018

All you had to pay attention to was perhaps a few competitors and partnerships, and your market was fairly stable. Now you have many products across multiple markets and numerous partners and when you make a decision your competitors are countering. Consider a company that had an international expansion plan in 2012.

Technical Review 45

Technical Review Leadership Analysis Strategic Thinking 45

Adam Hartung

MAY 20, 2016

While investors cheered the news, at the higher valuation WalMart is still only worth what it was in June, 2012 (just under $70/share.) And the fact that on the balance sheet, at book value, the assets appear to be some $50B lower due to depreciation, and the difference be cost and market value. And that market is barely growing.

Trends 39

Trends Technical Review Marketing Analysis 39

Adam Hartung

JULY 8, 2015

Amidst all these big tactical actions, it is completely unclear what the strategy is to remain a viable company as customers move, quickly and in droves, to mobile devices using competitive products. Because between 2011 and 2013 Nokia had already lost half its market share. Why was I so sure it would be a mistake?

Marketing 36

Marketing Competition Software Strategy 36

Adam Hartung

APRIL 21, 2016

Think about Blackberry, that gave us the smartphone business then lost it to Apple and its creation of the app market. These were some really big companies that saw their market shifts, but failed to “pivot” their strategy to remain competitive. It is becoming a market leader in original programming.

Video 36

Video Marketing Strategy Strategy 36

Harvard Business Review

MAY 21, 2012

This digitally inspired menagerie was PAX East 2012 , one the largest gaming conventions in North America, held in April this year and attended by tens of thousands of devoted gamers. The four P's of marketing felt like collateral damage, but maybe war was the wrong lens through which to view this new world. We attack competition.

Marketing 16

Marketing Video Culture Learning 16

Adam Hartung

FEBRUARY 24, 2016

2 – In March, 2010 AdAge ran a column about WalMart being “stuck in the middle” and effectively becoming the competitive “bulls-eye” of retailing. 4 – In April, 2012 WalMart found itself mired in a scandal regarding bribing Mexican government officials in its effort to grow sales. WalMart is huge.

Trends 36

Trends Competition Conference Strategic Thinking 36

ImagineNation

FEBRUARY 10, 2020

They’ll talk about how the Growth Team needs to consist of creative people chosen for their ability to think broadly and seek out new things, while the Current Business team is expected to just keep turning the engine that generates profits through servicing existing customers and markets.

Company 52

Company Innovation Innovation Programs Product Development 52

Harvard Business Review

MARCH 13, 2012

Subsidies, while they have their place, can create disincentives for becoming lean and competitive. To be competitive and sustainable, alternative energy sources must ultimately match — or outperform — fossil fuels on price and performance. government must work to ensure fair competition globally.

Competition 12

Competition LEAN Technology Project 12

hackerearth

JUNE 29, 2017

Ideas that, if materialized into innovative products or services, align with your organization’s goals, increasing revenues and keeping competition at bay. Sustainable business (competition, better stock value, reduce cycle time, better quality, lesser costs). It does sound too good to be true, doesn’t it? You couldn’t be more wrong.

Idea Management 40

Idea Management Management Software Review Technical Review 40

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 15

Marketing Data Underperforming Technical Team Big Data 15