Remove 2012 Remove Competition Remove Marketing
article thumbnail

Balancing your innovation portfolio: Does the 70-20-10 rule still apply?

Idea to Value

One of industry standard answers comes from research by Deloitte Partners Bansi Nagji and Geoff Tuff, in their groundbreaking 2012 article in Harvard Business Review: Managing your innovation portfolio. 10% of their innovation resources on transformational innovations, to explore completely new offerings and markets.

Project 292
article thumbnail

First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 266
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Brands In Memoriam 2012

CorporateIntel

Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. Was anything really lost if this was just a merger?

article thumbnail

Retaining the innovative spark

Jeffrey Phillips

They were in a desperate fight with Fuji to retain market share in film, as the digital camera sales were ramping up. Competition is accelerating, of course, and so is innovation. Products As the company grows and develops products, part of its flexibility is lost, because it must sustain the products and protect market share.

article thumbnail

The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012.

article thumbnail

Go to Market Strategy – 10 Sections Your Strategy Plan Should Include

BrainZooming

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence. The term “go to market” strategy cropped up perhaps fifteen years ago.

article thumbnail

Disrupting Markets – Why PayPal Is Worth More Than Ebay

Adam Hartung

eBay has run into stiff competition, as CraigsList has grown to take over the “garage sale” and small local business ecommerce. Because once in a growth stall the company has already missed the market shift, and competition is taking customers quickly in new directions. So eBay bought fledgling PayPal for $1.5B