Remove 2012 Remove Competition Remove Marketing
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Balancing your innovation portfolio: Does the 70-20-10 rule still apply?

Idea to Value

One of industry standard answers comes from research by Deloitte Partners Bansi Nagji and Geoff Tuff, in their groundbreaking 2012 article in Harvard Business Review: Managing your innovation portfolio. 10% of their innovation resources on transformational innovations, to explore completely new offerings and markets.

Project 289
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 264
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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012.

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Disrupting Markets – Why PayPal Is Worth More Than Ebay

Adam Hartung

eBay has run into stiff competition, as CraigsList has grown to take over the “garage sale” and small local business ecommerce. Because once in a growth stall the company has already missed the market shift, and competition is taking customers quickly in new directions. So eBay bought fledgling PayPal for $1.5B

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Go to Market Strategy – 10 Sections Your Strategy Plan Should Include

BrainZooming

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence. The term “go to market” strategy cropped up perhaps fifteen years ago.

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What Gap Inc. Can Learn From Signet Jewelers CEO Gina Drosos

Michael Roberto

Three of the company's four major brands (Old Navy, Gap, and Banana Republic) have blurred competitive positions. Thus, they focus on overlapping target markets with product offerings that are not clearly distinguishable at times. Source: CNBC For years, Gap has struggled with a muddled corporate strategy.

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7 Things Every CEO Should Know About Their Patents

Anaqua

Even in the most extreme cases where there is a perfect intersection of data, analytics, valuable metrics, and huge incentives to utilize and optimize, we see both surprising catastrophic failures, and stunning opportunites in markets. End of 2012 $7,473. Motorola Balance Sheet, intangible assets (in millions): End of 2012 $109.

Roadmap 40