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Trust the Customers, Not the Experts

Destination Innovation

Rob Law studied Product Design at Northumbria University. One of his course assignments in 1997 was to come up with a new design for luggage. ” His Trunki design went on to win over 100 awards. Originally Trunkis were made in China but in 2012 Rob Law set up a factory in Plymouth. Rob Law and Trunki.

Design 324
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Why mind wandering is good for your creativity

Idea to Value

In one of the most important recent pieces of research into creativity, Baird et al (2012) wanted to investigate how different activities affected creative performance. Or if you are trying to solve a code, design or math challenge, do something with your hands, like cooking or playing with LEGO.

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Human-Centered Design and Innovation

Innovation Excellence

Mauro Porcini is PepsiCo’s first ever Chief Design Officer. He joined the food & beverage corporation in 2012 and in said role he is infusing […]. by Braden Kelley Recently I had the opportunity to interview Mauro Porcini, author of the new book The Human Side of Innovation: The Power of People in Love with People.

Design 82
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Emotional Design with A.C.T. – Part 2

Boxes and Arrows

model, a user-friendly take on using existing frameworks for designing emotional experiences. Designing relationships. Design goals, types of reactions & triune brain. At this point, you may be wondering how all of this relates to designing emotional experiences that encourage relationships. Design Goals.

Design 95
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Nine Short Innovation Lessons from Lego

Destination Innovation

They asked customers to help design new products. In 2012 Lego launched ‘Lego Friends’ with a more realistic ‘mini-doll’ Sales to girls tripled. Manufacturing operations were outsourced to Mexico and the Czech Republic and headcount in Denmark was reduced by over 4000. Collaborate to innovate.

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Innovative Start-Ups Founded by Women

Destination Innovation

Louise Hill founded GoHenry in 2012 when she grew tired of funding her children’s online purchases and wanted to teach them financial independence. The system is designed for children aged 6 to 18 and is based on gamification ideas. OLIO has raised over £46m in equity funding and employs over 50 people.

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We need to delay the Tokyo 2020 Olympics

Idea to Value

I worked for more than 2 years on the London 2012 Olympics directly with the athletes, and have seen first hand what the Games are like, in the stadium and in the athletes village. We need to delay the Tokyo 2020 Olympics, for the following reasons: Japan’s elderly population. Tokyo’s crowded infrastructure. What do you think?

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