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Trust the Customers, Not the Experts

Destination Innovation

Rob Law studied Product Design at Northumbria University. One of his course assignments in 1997 was to come up with a new design for luggage. Fellow dragon Deborah Meadon, chief of a holiday business, firmly stated that there was no market for the ride-on suitcase. ” His Trunki design went on to win over 100 awards.

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Nine Short Innovation Lessons from Lego

Destination Innovation

They asked customers to help design new products. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. In a brilliant stroke of marketing Lego licensed Star Wars characters and vehicles.

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Emotional Design with A.C.T. – Part 2

Boxes and Arrows

model, a user-friendly take on using existing frameworks for designing emotional experiences. Designing relationships. 3 Our emotional responses to the marketing, purchase, and use of products combine over time to create emotional experiences, which further combine to create emotional relationships. Design Goals.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012.

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Design Thinking & Human-Centered Design in Medical Devices & Pharma

InnovationTraining.org

Examples of design thinking and human-centered design in the medical devices and pharmaceutical industries. Through the use of methodologies like design thinking and human-centered design, hospitals and other medical organizations have been able to better serve their patients and address specific problems or needs.

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“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question

Leanstack

How do you define traction and measure product/market fit? - March 9, 2012 - Running Lean Meta-Process - Lean Canvas Continuous Innovation Framework 2.0? Stay tuned for more… [link] “Lean Startup, or Business Model Design, or Design Thinking?” How do avoid your own biases during problem interviews? -

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What UX Designers Need to Know about Conversion Rate Optimization

Boxes and Arrows

The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. But how do you do that? Strategy first.

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