Trust the Customers, Not the Experts
Destination Innovation
AUGUST 29, 2022
Rob Law studied Product Design at Northumbria University. One of his course assignments in 1997 was to come up with a new design for luggage. Fellow dragon Deborah Meadon, chief of a holiday business, firmly stated that there was no market for the ride-on suitcase. ” His Trunki design went on to win over 100 awards.
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