How One African 'Misruptive' Innovation Company is Storming a Key US Market
BPI Thought Leadership Commentary
JUNE 3, 2015
A South African start-up is rapidly defining a new kind of business disruption in the US tech sector.& & Call it “mis-ruptive” innovation: breaking into a major new market by accident – and then storming that market by sticking to the same, humble business model devised for the original market.&
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