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Balancing your innovation portfolio: Does the 70-20-10 rule still apply?

Idea to Value

One of the best ways to assess what proportions your company should allocate to different types of innovation projects is by looking at your current and desired innovation portfolio. 10% of their innovation resources on transformational innovations, to explore completely new offerings and markets. There is nothing wrong with this.

Project 292
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Smarter Homes - Opportunities in the Growing Home Automation Market

Wellspring

The burgeoning interest in this technology provides an opportunity that businesses can’t ignore - the smart home market is projected to be worth $292.43B by 2024 and the output of relevant intellectual property continues to grow year over year (Figure 1). Source: Wellspring for Tech Scouting Data.

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What is the ambition matrix and how does it work as part of an innovation portfolio?

Idea to Value

Most companies are not really aware of all of the innovation projects they are working on. Let alone which project mix they should be working on. Here is the original image of the Ambition Matrix from the article: Original Image of the Ambition Matrix from HBR 2012. Is this project an innovation at all?

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Innovation lessons from Lego

Jeffrey Phillips

In strange and disappointing news, Lego announced that it was facing dire sales projections , with growth slowing from over 25% per year to low single digits. What we are seeing now is the aftermath of too little innovation and too much marketing. What lessons can we learn? The business scales, but only so far.

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The Book that Took 9 Years to Publish

Stephen Shapiro

January 2012: Although I planned to fully develop the Challenge Toolkit in 2012, it got sidetracked by other ideas that launched that year, including my 30-day Innovation Challenge , new branding, a new website, and a Personality Poker® revamp. November 2019: My focus moved from the book creation to marketing.

Video 98
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Learning to be Innovative – Future Building’s Crucial Role in Driving Innovation Impact

Imaginatik

Nearly all of their brands were struggling with stagnant or declining market share. At most large corporations, if there’s a groundbreaking new technology or market trend, someone is aware of it. When presented with a clue or insight, it is common to immediately formulate ideas about which innovation projects to launch.

Learning 100
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Five Product Innovations that Evolved Over Time

IdeaScale

A 2012 study found that companies that allocated about 70% of their innovation activity to core initiatives, 20% to adjacent ones, and 10% to transformational ones outperformed their peers. With aggressive marketing to dentists and common Americans, Listerine became a runaway success in the 1920’s as a treatment for chronic bad breath.