Destination Innovation

OCTOBER 22, 2015

In 1976 Kodak enjoyed 90% market share of film sales and 85% share of camera sales in the USA. Yet in 2012 it filed for Chapter 11 bankruptcy – laid low by the switch from film based photography to digital photography. Kodak entered the digital camera market late but by 2001 they were number 2 in the USA behind Sony.

Disruption 100

Disruption Trends Examples Marketing 100

Stephen Shapiro

FEBRUARY 25, 2020

It covered a wide range of topics related to innovation: strategy, organization structures, measures, technology, and more. November 2019: My focus moved from the book creation to marketing. December 2019: More focus on marketing and tools. January 2019: We are still focused on marketing and tools. Off to the printers!

Video 98

Video Software Review Technical Review Tools 98

Harvard Business Review

DECEMBER 22, 2011

Google is poised to completely alter how websites market themselves over the next year. This is a tremendous strategy. Early in 2012, Google will expand how it incorporates data into its search results. This change, however, will take value away from marketers who rely on visitors clicking through to deeper pages.

Marketing 22

Marketing Change Software Data 22

Boxes and Arrows

JULY 2, 2013

3 Our emotional responses to the marketing, purchase, and use of products combine over time to create emotional experiences, which further combine to create emotional relationships. adapted from: (Sanders, 1992), image: (van Gorp, 2012). Demir, 2008), diagram: (van Gorp & Adams, 2012). Designing relationships. Design Goals.

Design 95

Design Examples Learning Marketing 95

Imaginatik

JANUARY 13, 2017

Nearly all of their brands were struggling with stagnant or declining market share. They thought they needed a new growth strategy. At most large corporations, if there’s a groundbreaking new technology or market trend, someone is aware of it. But a time-consuming scenario planning process brought them no closer to salvation.

Learning 100

Learning Innovation Trends Innovation Programs 100

BrainZooming

JANUARY 27, 2016

What’s the story on the innovation strategy for beer? The Kansas City American Marketing Association monthly lunch addressed that question. One focused on near-term innovation strategy and the other on filling the three-to-five-year innovation pipeline. How you frame the question shapes the innovation strategy opportunity.

Strategy 40

Strategy Strategy Innovation eBook 40

Boxes and Arrows

FEBRUARY 9, 2016

Strategy first. In our combined 15+ years experience working with clients in our respective industries ( digital marketing and technical communication ), we have been amazed with how many folks want to rush to design before they have content goals in place. They bring the whole strategy together. That’s how you convert.

Design 83

Design Strategy Strategy Data 83

IdeaScale

JANUARY 31, 2017

A 2012 study found that companies that allocated about 70% of their innovation activity to core initiatives, 20% to adjacent ones, and 10% to transformational ones outperformed their peers. With aggressive marketing to dentists and common Americans, Listerine became a runaway success in the 1920’s as a treatment for chronic bad breath.

Product Innovation 100

Product Innovation Innovation Technical Review Disruption 100

BrainZooming

SEPTEMBER 16, 2015

Suppose you are a marketing professional or a non-marketing leader wanting to go deep in learning about what digital marketing should be doing for your organization’s success. Digital Learning and the Realtime Marketing Lab Tour. The Realtime Marketing Lab Tour in a City Close to You. Chicago, September 21, 2015.

Marketing 40

Marketing Learning Strategy Strategy 40

Boxes and Arrows

MAY 14, 2013

The iPad hit the market about three years ago, quickly becoming disruptive by creating a user need where there previously was none. What is your content strategy? Our content strategy, however, has had to shift after trial and error. Thus, when the iPad app was developed, we had employed the same content strategy.

Design 102

Design Technical Review Strategy Strategy 102

Paul Hobcraft

DECEMBER 6, 2017

Managing cash, balancing this out with your liabilities and obligations, knowing your market dynamics, and equally, having a good understanding of where the future growth lies, are all essential for managing any healthy business. More of his businesses were far more vulnerable than he realized to the changes taking place in theie markets.

Technical Review 140

Technical Review Underperforming Technical Team Software Review Industry 140

BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. Brainzooming Has an Answer!

Creativity 40

Creativity Strategy Strategy eBook 40

BrainZooming

MARCH 30, 2017

The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. Fanatics introduced disruptive innovation to its marketplace with an agile strategy. Developing an Agile Strategy. via Shutterstock.

Strategic Thinking 40

Strategic Thinking Agile Disruption Strategy 40

Brunner

JULY 29, 2022

The Home Depot Rental’s TikTok strategy . Following Brunner’s recommendation, The Home Depot Rental sought to reach Millennials through a series of campaigns on TikTok, which is hugely popular with Gen Z, born between 1997-2012, as well as Millennials. . Content Marketing Institute: TikTok’s New Mission Connects Brands and Creators.

Video 75

Video Company Project Groups 75

Strategyzer Innovation

APRIL 15, 2019

While generating new ideas and inventing new technologies is important, it is even more important for innovators to identify the unknowns that have to be true for their ideas and technologies to succeed in the market. Google constantly improving their search engine), taking existing products to new markets (e.g. Amazon launching AWS).

Innovation Management 65

Innovation Management Management Technical Review Innovation 65

Christensen Institute

NOVEMBER 17, 2022

Early signs point to Lula’s government implementing a push strategy of development when they need to do the opposite. In our paper, Leveraging market-creating innovations to solve Brazil’s education paradox , we highlight two main development strategies, push and pull. Pull, don’t push. Thankfully, Nubank is not alone.

Resources 72

Resources Strategy Strategy System 72

BrainZooming

NOVEMBER 28, 2017

He’s about to leave his job as a strategic planning and marketing VP at a Fortune 500 transportation company and he’s got this whole other direction mapped out for himself—he’s been blogging now for a couple of years in preparation for this move. By 2012 I’m no longer working for myself, as I’ve discovered that I’m terrible at it.

Creativity 75

Creativity eBook Strategy Strategy 75

mjvinnovation

JUNE 30, 2020

Companies had to take extreme measures to adapt their processes and recalibrate their strategies. Even before the pandemic, entrepreneurs already had a difficult time remaining relevant in an increasingly competitive market. This guarantees your foothold in the market for much longer. What does it mean to be scalable?

Strategy 40

Strategy Strategy How To Technical Review 40

Anaqua

MARCH 30, 2018

Even in the most extreme cases where there is a perfect intersection of data, analytics, valuable metrics, and huge incentives to utilize and optimize, we see both surprising catastrophic failures, and stunning opportunites in markets. End of 2012 $7,473. Motorola Balance Sheet, intangible assets (in millions): End of 2012 $109.

Roadmap 40

Roadmap CTO Underperforming Technical Team Data 40

Adam Hartung

DECEMBER 7, 2019

In 2012, I wrote a post, "The Day TV Died". The trends were visible- Netflix was poised to explode and was the stock to own. What's your ad plan today?

Trends 55

Trends Marketing Strategy Strategy 55

hackerearth

NOVEMBER 8, 2017

James Brian Quinn, Buchanan Professor of Management at Amos Tuck Graduate School of Business, reports the results of his two-and-a-half-year study on large, innovative firms in the paper, “ Innovation and Corporate Strategy: Managed Chaos.” In 2012, their innovations generated a value of $548 million through savings.

Creativity 59

Creativity Management Innovation Resources 59

CorporateIntel

DECEMBER 30, 2012

All week I have been trying to devise a clean getaway post for the year 2012 and it has been a struggle. I referred to a recent hiring notice from the Obama 2012 campaign. And it won the 2012 campaign. Statistics don’t create strategy, they inform it. “It read like politics as done by Martians.

Data 40

Data Marketing Strategy Strategy 40

hackerearth

MARCH 28, 2018

NASA 1960), market pull (e.g. Samsung Galaxy with touchscreen technology in 2012). Disruptive technologies will usher in “machine-mediated conversational marketing” to transform content marketing by delivering the most relevant and personalized content to the audience, while enhancing customer experience and improving engagement.

Technical Review 75

Technical Review Artificial Inteligence Trends Technology 75

hackerearth

DECEMBER 8, 2017

Survey results of Design Management Institute’s 2014 analysis show that design-led companies such as Coca-Cola, Nike, Procter & Gamble, IBM, Whirlpool, and Apple have maintained a significant stock market advantage for the past 10 years and have outperformed the S&P 500 by 219%. Stages of Design Thinking. Source: Forbes.

Design Thinking 65

Design Thinking Design Innovation Artificial Inteligence 65

The Inovo Group

MARCH 20, 2020

– Nassim Nicholas Taleb, Antifragile: Things That Gain from Disorder, 2012. The COVID-19 pandemic, a fifty-percent drop in the price of crude oil, and the knock-on effects to businesses and markets have upset the global order. Antifragile: Things That Gain from Disorder (2012). Indeed, what is the point of the exercise?

How To 52

How To System Technical Review Exercises 52

ImagineNation

FEBRUARY 23, 2022

I was first introduced to gamification when I met Mario Herger , in 2012, when he was a Senior Innovation Strategist at SAP Labs LLC, in Israel, as a participant in his two-day gamification workshop for Checkpoint security software. Evolution of the gamification market. million in 2020 and is expected to reach USD 38.42

Learning 59

Learning Underperforming Technical Team Collaboration Trends 59

Planview

MARCH 29, 2019

This strategy was difficult to scale, lacked a way to organize around a topic, and was missing a clear pathway for moving ideas forward. Nair and his team turned to Spigit for help in 2012. Another app-a-thon team broadened their idea and helped to research key elements of Cambia’s senior market strategy. The Result.

Case Study 60

Case Study Culture of Innovation Video Study 60

Idea Drop

SEPTEMBER 4, 2017

They filed for bankruptcy in 2012. Each CEO was so ignorant of history that they presented the same business plan over and over again, until Netflix was ready to take their market share with a bulletproof online offering. Lesson: If you don’t do it, someone else will.

Company 68

Company Innovation Software Review Technical Review 68

Yet2

DECEMBER 18, 2018

Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow. The company has disclosed more than 30 investments since 2012; with 10 in 2017 alone.

Industry 45

Industry Innovation Technology Product Strategy 45

Open Innovation EU

MAY 17, 2017

And for that reason it has become an integral criteria in many prescriptive regulations for (higher) education and in increasing numbers also explicitly and implicitly part of curricula (Saavedra & Opfer, 2012). These two extremes – and everything in between – have been topic of discussion ever since. Neck et al.

Entrepreneurship 62

Entrepreneurship Creativity Underperforming Technical Team Learning 62

Eddielogic

JANUARY 8, 2016

which is a 2015 update of an older post from 2012. External growth strategy. A more topical post that is very popular is my critique of the strategy that Deutsche Bank announced in April 2015. As we have seen by now, this strategy had already become obsolete within the year. Overcoming barriers for strategic planning.

Tools 40

Tools Strategy Strategy Marketing 40

hackerearth

SEPTEMBER 15, 2017

He focuses on the Practice of innovation, Practice of entrepreneurship, and Entrepreneurial strategies. This seminal work, which is a must-read for a budding entrepreneur, includes the dos and don’ts of innovation, measurement of innovation performance, entrepreneurial policies, structures, and strategies.

Innovation 12

Innovation LEAN Entrepreneurship Creativity 12

eZassi

APRIL 3, 2017

In 2012, she was named one of the most powerful and influential women in Connecticut by the National Diversity Award Council. “Her Director of Marketing. Throughout her career, Denise has been recognized for her contributions to business and innovation. Media Contact. Virginia Bush. 904.432.8315. v.bush@e-zassi.com.

Innovation 40

Innovation Conference Innovation Programs Leadership 40

Adam Hartung

OCTOBER 16, 2015

Wal-Mart market value took a huge drop on Wednesday. Like most stock market moves, this one just happened really fast. ” This is the disease of constantly focusing on improving your “core” business, while market shifts around you increasingly make that “core” less relevant, and less valuable.

Marketing 36

Marketing Software Company Competition 36

New Markets Advisors

OCTOBER 30, 2019

A mere 5 years after its 2012 launch, Halo Top was suddenly outselling longtime leaders such as Ben & Jerry’s and Haagen-Dazs. Humanizing Your Brand: Why You Need To and How To Do It was originally published in New Markets Insights on Medium, where people are continuing the conversation by highlighting and responding to this story.

How To 8

How To Marketing Industry Strategy 8

MSSBTI

SEPTEMBER 1, 2018

So, you do your analysis, you create a strategy to reach your optimum point, and you execute it. All you had to pay attention to was perhaps a few competitors and partnerships, and your market was fairly stable. Consider a company that had an international expansion plan in 2012. By 2013, Brazil and India were both suspect.

Technical Review 45

Technical Review Leadership Analysis Strategic Thinking 45

New Markets Advisors

MARCH 26, 2019

I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. The global wellness market is large and growing.

Technical Review 49

Technical Review Survey Marketing Video 49