What is the ambition matrix and how does it work as part of an innovation portfolio?
Idea to Value
JANUARY 26, 2021
Originally developed by the strategy consultants at Monitor (now part of Deloitte) and made famous by a breakthrough article in Harvard Business Review by Geoff Tuff and Bansi Nagji, the Ambition Matrix is a tool which helps companies identify ways to execute their strategy around where to play and how to win.
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