2012 Marketing Web Developers 
Harvard Business Review
OCTOBER 12, 2012
In early 2012, my company made the decision to open source a key piece of our technology platform. We open sourced Mobify.js , our core framework that enables web developers and designers to create a mobile-friendly version of their website. Is it worth it? These potential contributors aren't all in Silicon Valley.
Harvard Business Review
APRIL 16, 2015
When it comes to choosing media to support a new product launch, consider the target market. Here are some tips brand and marketing managers can use to leverage converged media to their advantage: 1. When Hostess declared bankruptcy in 2012, Twinkie fans mourned the loss of the classic American snack. Marketing'
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Harvard Business Review
OCTOBER 12, 2012
In early 2012, my company made the decision to open source a key piece of our technology platform. We open sourced Mobify.js , our core framework that enables web developers and designers to create a mobile-friendly version of their website. Is it worth it? These potential contributors aren't all in Silicon Valley.
Harvard Business Review
FEBRUARY 7, 2014
What about “ The Rise of the Supertemp ” that Jody Greenstone Miller and Matt Miller reported in HBR in 2012? I’m not going to carp too much because it’s in keeping with the Freelancers Union’s noble aim of taking the lemons dealt by the labor market over the past decade-plus and turning them into artisanal lemonade.
Harvard Business Review
AUGUST 25, 2014
Because new technologies frequently require specific new skills that schools don’t teach and that labor markets don’t supply. A graphic designer with a bachelor’s degree does not necessarily have the skills to work on a web development team. Why are skills sometimes hard to measure and to manage?
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