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At the beginning of 2013, Tim Kastelle and I identified four key issues in innovation management for the time to come. Let’s have a brief look at each of them: Differentiating and integrative innovation concepts. Tip: Tim Kastelle has posted a worthwhile series on how to implement lean startup for innovation initiatives.
As Geoffrey Moore [2] has pointed out, breakthrough innovations need to “cross the chasm” between the initial customers and the majority of the market. Actively managing the market introduction therefore increases significantly the likelihood of success for radicalinnovations. Capabilities to be built up.
Hence, I gave it some thought, starting by revisting an earlier reflection: Beginning of 2013, Tim Kastelle and I identified four key issues in innovation management for the time to come. It requires a more deliberated approach, such as the lean startup process, designthinking or a combination thereof.
“Innovation Management is about more than just planning new products, services, brand extensions, or technology inventions. It’s about imagining, mobilizing, and competing in new ways,” says Idris Mootee, author of DesignThinking for Strategic Innovation. Emerging Trends.
“Innovation Management is about more than just planning new products, services, brand extensions, or technology inventions. It’s about imagining, mobilizing, and competing in new ways,” says Idris Mootee, author of DesignThinking for Strategic Innovation. Emerging Trends.
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