Christensen Institute

AUGUST 1, 2022

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison. Thankfully there is hope.

Marketing 77

Marketing Innovation Course System 77

IdeaScale

JUNE 9, 2021

For World Cerebral Palsy Day in 2013, he asked for a wheelchair that either had an extended range or could run indefinitely. It was so popular that when it went to market a few months later, it sold millions of units and was awarded project of the year. The Solar-Powered Wheelchair. And what was going to be a $1.3 The Bucket Mister.

Crowdsourcing 130

Crowdsourcing Exercises Project Analysis 130

Innovation Excellence

NOVEMBER 10, 2018

He is the co-author (with John Mackey, co-founder, and co-CEO of Whole Foods Market) of Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Publishing, 2013), a New York Times and Wall. Raj has written ten books and over 100 academic articles.

Marketing 89

Marketing Change Innovation 89

Destination Innovation

MAY 17, 2016

In 2013 it announced plans for drone deliveries. In 2014 Amazon entered the smartphone market with the release of the Fire Phone. In 2013, he purchased The Washington Post newspaper. He wanted to own that segment of the market too and to prevent a competitor from seizing it. It produced its own TV and Film features.

Innovation 108

Innovation Software Agile Disruption 108

Boxes and Arrows

OCTOBER 4, 2016

Our cognitive limitations lie within our inability to process massive amounts of information received from every direction (Wladawsky-Berger 2013). That said, these systems need to become even more affordable and further miniaturized to be adopted outside of their niche market. Physiological sensing.

Design 104

Design System Data Technology 104

Business and Tech

DECEMBER 16, 2021

At the time we were looking to raise capital (between 2011 and 2013), businesses with women on the executive team received only 7 percent of the venture funding. I educated myself on SaaS metrics and benchmarks, customer support models, sales techniques, marketing, and even pitching to investors. This will make or break you.

Technical Review 246

Technical Review Technology Management Underperforming Technical Team 246

Gijs Van Wulfen

AUGUST 21, 2014

FORTH was developed in practice and has been used successfully in Europe by more than 35 organizations in both B2B and B2C markets and in non-profit sectors. Recent scientific research, studying 10 FORTH cases (2007-2013), shows that the use of the FORTH methodology doubles your innovation effectiveness: Regular innovation process: 37.5%

Innovation 106

Innovation Innovation Processes Study Creativity 106

Boxes and Arrows

OCTOBER 29, 2013

What makes a marketing e-mail or newsletter efficient? The act of clicking certain element in a marketing e-mail is a result of a longer process of identifying, assimilating, and analyzing its content. But what to include in the marketing message instead of introductory blah-blah text? References. 61 Iss: 6, pp.700 2 Nielsen, J.,

Study 91

Study Tips Engagement Examples 91

Boxes and Arrows

MARCH 17, 2013

This is an excerpt from the upcoming Android Design Patterns: Interaction Design Solutions for Developers (Wiley, 2013) by Greg Nudelman. This urgency is all but unfelt by the company that acquired the app, Procter and Gamble (P&G), as it would appear for the express purposes of marketing the Charmin brand of toilet paper. (It’s

Software Review 108

Software Review Design Training Data 108

IdeaScale

JUNE 1, 2021

Just appearing on the show is marketing so invaluable it can double, triple, or more a company’s revenue, according to an analysis by Inc. They’ve done their market research and can demonstrate there’s an interest or need in the product. Most of the companies in the above clip are still in business and even thriving.

Learning 130

Learning Underperforming Technical Team Innovation Strategy 130

CorporateIntel

DECEMBER 9, 2013

Third, an undifferentiated commodity without sufficient scale will not stand solo long in a consolidating market (MetroPCS). Second, a confused brand strategy results in a confused product strategy (and vice-versa) and swinging at that with pricey tactics doesn’t clear the confusion (Current TV).

Video 40

Video Creativity Strategy Strategy 40

IdeaScale

FEBRUARY 2, 2017

In fact, one of its most successful ideas came from Brian Stearns, a guy in marketing. In 2013, Stearns was 26-years-old. He was a brand marketing manager at TTi. He leveraged his own expertise to create the company’s first purely social marketing campaign for the mister. It changed his life. And that’s growing.

Crowdsourcing 70

Crowdsourcing Product Development Innovation Programs Tools 70

Stephen Shapiro

FEBRUARY 25, 2020

May 2013: In an attempt to kick start the toolkit again, I shot two dozen test videos. June 2013: I started conversations with a client who expressed interest in co-building the toolkit. November 2019: My focus moved from the book creation to marketing. December 2019: More focus on marketing and tools.

Video 98

Video Software Review Technical Review Tools 98

Idea to Value

NOVEMBER 27, 2019

I published the first draft of the 3 Dimensions of Innovation all the way back in 2013. Sensing & understanding trends: Awareness of the demands and trends in your market based on new technology (both inside and outside your industry), new competitors and customer experiences. This is what I call the 3 Dimensions of Innovation.

Company 301

Company Underperforming Technical Team Innovation Leadership 301

Paul Hobcraft

NOVEMBER 6, 2017

The innovation team , in turn, can serve as an “applied strategy” tool for the strategy team, helping them refine and build confidence in the strategy through rapid, low-cost, in-market experiments around new potential business platforms, customer solutions, and operating models. I felt the back-end very underdeveloped in guidance.

Innovation 157

Innovation Leadership Design Tools 157

Christensen Institute

OCTOBER 13, 2022

I started to follow these new market entrants closely back in 2013 as their competitive moves had implications for incumbent health care providers. Now, almost a decade later, what started as a handful of low-end and new market disruptors has turned into a mass move up market. So what can incumbents do?

Disruption 96

Disruption Competition Marketing Industry 96

Innovation Excellence

SEPTEMBER 21, 2020

It moved along the Gartner Hype Cycle from `The Peak of Inflated Expectations` in 2016 to the `Trough of Disillusionment` in 2018, due to multiple failed projects, and scam ICOs – a way for projects and individuals to raise money in the open (crypto) markets. In 2014 work on Ethereum officially began through a Swiss registered company.

Software Review 90

Software Review Technical Review Project Marketing 90

Christensen Institute

JUNE 6, 2022

Today , more than 99% of scientists agree that climate change is serious and that humans are accelerating it, up from 97% in 2013. . The other path for entrepreneurs is to create new markets that have not yet existed. It’s not for a lack of effort, research, or talking about the importance of reversing climate change.

Conference 105

Conference Policies Report Change 105

Paul Hobcraft

NOVEMBER 29, 2016

Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. Posted on August 20, 2013. We argue that innovation almost always impacts three constituents: the customer, the competitors or markets they are in and the innovator themselves.

Innovation 120

Innovation Collaboration Disruption Guidelines 120

Qmarkets

SEPTEMBER 19, 2023

Also, I have always had a knack for assessing market trends and seeing which solutions will stick to deliver a transformative effect in moving companies forward. Businesses today face greater market challenges that are coming faster than ever before, requiring rapid responses and exploration of possible solutions.

Open Innovation 105

Open Innovation Innovation Collaboration Technology 105

Technology Created

APRIL 28, 2013

The key is to ensure you’re addressing the sweet spot for a market solution when you develop your model. If you follow this pattern you’ll have laid the groundwork for developing an accelerated start to the project and you’ll have a promising story to tell your client right from the beginning. [1] 1] “Ford Model T.”

Exercises 53

Exercises Competition Technology Project 53

Michael Roberto

MARCH 13, 2025

The stock market reacted positively to the news of the strategy changes at Southwest. First, in 2013, Jost Daft and Sascha Albers published a paper titled " A conceptual framework for measuring airline business model convergence." Southwest has made these changes after pressure from an activist investor, Elliott Investment Management.

Strategy 27

Strategy Strategy Comparison Industry 27

mjvinnovation

DECEMBER 13, 2019

In recent times, the company has been investing in the healthcare market. Amazon’s move into the healthcare market is the subject of this article. The evolution of the healthcare market. In 2019, with an inflation target of around 4.25%, experts estimated that the health insurance market should be up 0.1%.

Artificial Inteligence 40

Artificial Inteligence Marketing Data Trends 40

Qmarkets

SEPTEMBER 12, 2023

Also, I have always had a knack for assessing market trends and seeing which solutions will stick to deliver a transformative effect in moving companies forward. Businesses today face greater market challenges that are coming faster than ever before, requiring rapid responses and exploration of possible solutions.

Open Innovation 94

Open Innovation Innovation Collaboration Technology 94

Idea to Value

OCTOBER 14, 2016

An estimated 44% of all money spent by the Chinese middle class in 2013 was on the service economy, which McKinsey estimates will grow to 50% in 2022, and a large proportion of this is done through smartphones. This huge market means there is ample room for large numbers of new entrants every year to offer new services.

Innovation 100

Innovation Creativity Design Trends 100

Strategyzer Innovation

MAY 13, 2019

In the Explore portfolio, even if it’s a search (iterative) process, we see the following four stages: Ideation - New ideas for value propositions and business models around a market opportunity, technology, product or service. Mature Business: Well-established, with a loyal customer base, a competitive field and stable growth.

Ideation 59

Ideation Tools Competition Marketing 59

Strategyzer Innovation

MAY 28, 2019

We often use the OWLET team video from the International Business Model Competition in 2013 to illustrate how to de-risk new ideas, cheaply and quickly. Colvin explaining why they tested market risk first before testing the technology risk. Let's unpack together the most important principles to follow when testing new business ideas.

Learning 55

Learning Case Study Video Entrepreneurship 55

Harvard Business Review

DECEMBER 24, 2013

The result, I think, is a set of ideas that together are important, useful, and original, and that feel like quite an accurate account of the management concerns many of us shared in 2013. Here’s the list. See what you think: 1. Leaning in will only get us so far. 3-D Printing Will Change the World.

Management 22

Management Technical Review LEAN Disruption 22

Boxes and Arrows

FEBRUARY 9, 2016

In our combined 15+ years experience working with clients in our respective industries ( digital marketing and technical communication ), we have been amazed with how many folks want to rush to design before they have content goals in place. The Journal of Consumer Marketing , 26(4), 286-298. Principles of Marketing.

Design 83

Design Strategy Strategy Data 83

Phil McKinney

MAY 6, 2023

Innovation influencer marketing is a new and exciting way to get your company's customers and investors on board. The history of influencer marketing dates back to the early days of traditional advertising. The history of influencer marketing dates back to the early days of traditional advertising.

Innovation 52

Innovation Marketing Strategy Strategy 52

Tim Kastelle

MARCH 7, 2016

At the beginning of 2013, Tim Kastelle and I identified four key issues in innovation management for the time to come. As can be seen from the figure below, co-creation platforms feature some special characteristics that have a major impact on shaping new market environments: Created solutions are integrated and often cross-industry.

Innovation Management 100

Innovation Management Management LEAN Innovation 100

Tullio Siragusa

JULY 29, 2024

Whether its launching a product, entering a new market, or restructuring a company, the process of testing, failing, and refining is how businesses evolve. They invest heavily in unproven ideas, assume they know their customers better than the market itself, or ignore early warning signs in favor of gut instinct.

Design Thinking 62

Design Thinking Design Learning Innovation 62

Carla Johnson

MARCH 11, 2021

If you’ve worked in marketing long, this isn’t news. In 2013, the Business Marketing Association and Forrester did research about how CMOs stood at the crossroads. It’s a position rife with constantly changing expectations yet most often lacks the necessary support to ensure its success.

Marketing 37

Marketing Change Culture Leadership 37

Business and Tech

SEPTEMBER 21, 2021

Chris McLaughlin Chief Marketing Officer, LumApps. We have embraced flexible working since 2013 and allowed our people to work from home or remotely and stagger their working hours if they wish to. HR professionals have to keep up with the changing environment, especially with the increase in popularity of hybrid work.

Resources 130

Resources Trends Engagement Culture 130

Paul Hobcraft

AUGUST 11, 2015

We need to integrate product, service and business model innovation as a very basic must, so we can get closer to the demands within the market place necessary to succeed today, where customers are buying outcomes that they value, that fit their particular needs. There is this new set of challenges confronting us. Source from [link].

Innovation 100

Innovation Disruption Collaboration Competition 100

Innovation Excellence

MAY 13, 2020

By that time, the financial crisis was going full throttle, although things had been relatively calm in our market. Look For Dead Sea Markets. Chan Kim and Renée Mauborgne popularized the notion of a Blue Ocean Strategy , which focuses on new markets, rather than fighting it out in a “red ocean” filled with rabid competition.

Underperforming Technical Team 72

Underperforming Technical Team How To Technical Review Web Development 72