Remove 2014 Remove Brainstorming Remove Software Engineering
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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Brainstorm ways to bridge the gap between the current and the aspirational personality. They unveiled the “Bélo,” which they described as the “universal symbol of belonging.”

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33 Routes to Open Innovation

Open Innovation EU

More information in Weiblen (2014) and Chesbrough (2010) when he describes these companies as merchants. Weiblen, 2014 ). As it is a form of ‘brainstorming’, the general rules of ‘brainstorming’ also apply to crowdsourcing, which includes taking every idea or opinion seriously.

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VRMotion — An Invention to Innovation Case-study

Leanstack

The prototype (2014) There was a 6DOF (six degrees of freedom) motion platform from a German vendor for $85K. This is also when Fabi ran into Sebastian (software engineer), who would make the 4th member of the core team. This re-triggered his interest in flight simulators, and he started looking around for what was available.

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How Israel’s Oldest Bank Is Engaging Employees to Become a Leader in Banking Innovation

Qmarkets

As part of the new corporate strategy, Leumi realized that it would need an innovation management software engine to support the initiative. Since deployment, the Bank has run ongoing idea challenges, engaging thousands of the bank's employees in online idea brainstorming to tackle a variety of the company's challenges.

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Lessons from Yelp’s Empirical Approach to Diversity

Harvard Business Review

For instance, in 2014 only 10% of Yelp’s engineers were female. In 2013 Tracy Chou — then a software engineer at Pinterest, now a cofounder of Project Include — helped jumpstart the transparency movement by creating a shared spreadsheet for companies to post their employee demographics.