Crowdsourcing with the Competition: Rewarding Venture or Precarious Proposition?
Qmarkets
APRIL 24, 2017
Why your company needs to think about crowdsourcing with the competition…. Understandably, the increase in competition and market saturation is seen by those who experience it as a direct threat to their organizational legitimacy. Keep your friends close, and your enemies closer.” Sleeping With the Enemy. The Art of a Format War.
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