article thumbnail

Cognitive Dissonance: Why it is so hard to accept two contradictory thoughts

Idea to Value

To reduce dissonance, they might justify the behaviour by planning additional exercise or deeming the indulgence a small exception Purchasing Decisions: Someone might prefer the economy of one car model but be drawn to the design of another.

Study 178
article thumbnail

When Information Design is a Matter of Life or Death

Boxes and Arrows

Subsequently, leaflets are heavily regulated in the way they need to be designed, written, and produced. Adding to the design challenge is the fact that the guidelines for how medicine information leaflets are designed changes from country to country, and the guidelines are often vague. Possible Design Improvements.

Design 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ending the UX Designer Drought

Boxes and Arrows

The user experience design field is booming. A quick search for “user experience” on indeed.com reveals over 5,000 jobs posted in the last 15 days (as of March 15, 2014) in the United States alone! Fortunately, there are a tremendous number of people interested in becoming a UX designer. And that’s the problem.

Design 108
article thumbnail

Nine Short Innovation Lessons from Lego

Destination Innovation

They asked customers to help design new products. In 2014 the Lego Movie was awarded 96% approval rating on Rotten Tomatoes. Manufacturing operations were outsourced to Mexico and the Czech Republic and headcount in Denmark was reduced by over 4000. Innovative use of Video. Lego invested heavily in high quality movies.

article thumbnail

Innovative Start-Ups Founded by Women

Destination Innovation

The system is designed for children aged 6 to 18 and is based on gamification ideas. Rent the Runway is an e-commerce platform that allows users to rent, subscribe, or buy designer clothing and accessories. They managed to sign up Diane von Fürstenberg as their first designer partner and the idea proved a success.

article thumbnail

So Where Is Innovation Heading?

Paul Hobcraft

I have written a fair amount about the new innovation era, offering a view on its future design. One that is jumping to a fresh cycle of innovative design. We are in the middle of it, some of you may not have noticed its impact and change but it is significant on the understanding of innovation, in it’s future design.

article thumbnail

Where Do Design and Business Strategy Meet? Design Thinking

Boxes and Arrows

Design is a logical art. In other words, designers are no strangers to strategy. Yet even designers themselves forget that the world of design is much larger than mockups and prototypes. Designers belong at the business table. As designers, we align products and services tightly around customers’ needs.