Tullio Siragusa

SEPTEMBER 25, 2023

The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. They unveiled the “Bélo,” which they described as the “universal symbol of belonging.”

Design Thinking 118

Design Thinking Tips Design Training 118

Open Innovation EU

OCTOBER 11, 2017

More information in Weiblen (2014) and Chesbrough (2010) when he describes these companies as merchants. This approach could also have been placed underneath the funnel: co-design usually happens with both partners and customers and is meant to have a more human-centered design approach in your R&D-funnel. Weiblen, 2014 ).

Open Innovation 85

Open Innovation Crowdsourcing Innovation Collaboration 85

Tullio Siragusa

AUGUST 26, 2024

Key Findings from the Comparison Matrix Efficiency Gains: Self-management enables teams to operate at a 30%+ higher capacity without adding headcount. More Agile, Less Bureaucratic: Each pod operates cross-functionally, reducing layers of management approvals and inefficiencies. Source: Laloux, F. Reinventing Organizations.

Company 62

Company Management Agile Comparison 62

Harvard Business Review

JUNE 17, 2015

IBM: Applying a Hybrid Design-Thinking Approach. Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers. The issue arose as a result of changes to IBM’s business model for software. The technologies and trends shaping tomorrow’s businesses.

Software Review 15

Software Review Design Thinking Software Design 15