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We term these product launches “minivations” and they are the result of productdevelopers who don’t realize just how much value their offerings would provide to customers. After bringing its new product to market, the component maker commissioned an assessment of its productdevelopment process.
Consider the battle waged by IBM’s software developmentteams between competing methods for getting closer to customers. ” As design expertise became more critical to the success of IBM products and services, increasingly designers worked more frequently in collaboration with software engineers on productdevelopment.
The 2014 survey polled approximately 1,600 executives and managers from over 40 countries and across a range of industries. They don’t need to be part of every discussion, but CEOs do need to make pricing and new productdevelopment their priority. About two-thirds were in B2B businesses.).
The remainder work for Orange (née French Telecom), which launched VBN in 2014 to teach its programmers and engineers how to work with and learn from people outside of the company. At Grid70, one tenant reported a 30%–40% reduction in productdevelopment time after a redesign of their workspace.
The result: Market success for the product and the company was purchased by Google for $3.2 billion in 2014. Kill: If you can’t point to the specific and glaring need you are solving for, something people care about and will pay to have solved, then kill the product and start over. Fix or kill? Fix or kill?
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