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million units in 2014 to nearly 25 million units in 2015. Apple research concluded that the average time spent interacting with a smartwatch is two to five seconds—checking email, reviewing a schedule, reading an alert, etc. The global wearable technology marketplace is growing at a staggering rate, estimated to increase from $7.1
Consider the battle waged by IBM’s softwaredevelopmentteams between competing methods for getting closer to customers. The issue arose as a result of changes to IBM’s business model for software. In the past, IBM mostly provided enterprise software to customers who installed it on their own computers.
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