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Finding Product/Market Fit After Launch: What to Do When You’re Already on the Market?

IM Insights

The book explores how to effectively find Product/Market Fit when innovations are already built or at least partially developed without having factored in the market need properly. Étienne also shares how even seasoned entrepreneurs often realize their understanding of markets evolves significantly over time. [

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Today, You Need More Than A Market Strategy, You Need An Ecosystem Strategy

Digital Tonto

2014: Year Of The Open Ecosystem. Collaboration has become the new competitive advantage Related posts: Amazon’s Purchase Of Whole Foods Shows Why Every Industry Needs An Ecosystem. The New. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Does the Stock Market Inhibit Innovation?

Destination Innovation

His 2014 report, Does Going Public Affect Innovation? His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. The post Does the Stock Market Inhibit Innovation? Apparently not.

Marketing 100
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Find a Local Solution to a Local Problem

Destination Innovation

In 2014 TIME magazine named him one of the 100 most influential people in the world. But Muruga knew that the pads were too expensive for the Indian market. His innovation is recognised as transforming hygiene and public health for women across India. He has given a TED talk on the topic. He has featured in a movie about his life.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Time to celebrate innovation achievements at Enel

Exago

The multinational power company adopted Exago’s Idea Market in 2014, Read More. With the first round of its new innovation initiative closed, Enel has recognised 10 employees for their top contributions to the business challenges launched, in a ceremony held in Rome.

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How to go about uncertainty in the marketplace

Moves the Needle

On this episode of Disruption Proof, we’re discussing uncertainty in the market and how to go about it. There is no blueprint yet for building, marketing, selling and delivering new value for customers. The first step is (or ought to be) understanding the market needs. The default nature of a new business is not knowing.

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