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Accelerating Clean Energy Innovation

Paul Hobcraft

“Without a major acceleration in clean energy innovation, reaching net-zero emissions by 2050 will not be possible.” This 2050 target is in line with the 2015 Paris Agreement, the foundations of global consensus to limit the rise in global temperature to 1.5c. The role of innovation has a crucial one to play.

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. It boasted continuous innovation in product design and enjoyed a gross margin of around 60%. Its market share has now slid to around 50%. Like many DTC brands their marketing has been driven by social media activity.

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Soren Kaplan’s – March 2015 Leapfrogging Newsletter

Leapfrogging

Drawing aliens may be the secret to creativity and innovation. What else did their surprising study reveal and how does this relate to business innovation? Building marketing and sales capabilities to beat the market. Wharton Technology & Innovation Conference 2015 April 17 – 18 Philadelphia, PA.

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Does the Stock Market Inhibit Innovation?

Destination Innovation

Are private companies more innovative than public companies? What happens to an innovative start-up which goes public? Will the same team of people who were so agile and entrepreneurial in the start-up become even more innovative once they have some capital and recognition behind them? This helps drive innovation.

Marketing 100
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Managing Energy Transition through Innovation

Paul Hobcraft

It is one of the most critical places where innovation application is required and able to be conducted to deliver a sustaining impact in our world. Innovation solutions will provide the energy transition needed, and that is what makes it such a compelling area to focus upon. The question is, will we?

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Fleury’s idea market recognised for game-based approach to innovation

Exago

Exago’s client Fleury, the largest group of clinical analysis services in Latin America, reached the top five shortlist for large companies in the International IMP³rove Award 2015. Fleury was selected for its innovation drive and practices using a gamified platform.

Marketing 100
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Getting Board Buy-In for Your Innovation Project

IdeaScale

For innovation to thrive in a company, it must be prioritized at every level. It’s not uncommon for corporate boards to lack strong expertise in the areas of innovation and technology. Taking an innovation project from idea through execution is challenging, and there can be obstacles at several places along the journey.

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