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Soren Kaplan’s – March 2015 Leapfrogging Newsletter

Leapfrogging

Building marketing and sales capabilities to beat the market. Wharton Technology & Innovation Conference 2015 April 17 – 18 Philadelphia, PA. ASU + GSV Summit 2015 April 6 – 8 Scottsdale, AZ. Open Education Global 2015 April 22 – 24 Banff, Alberta CA. Must-Go Events & Conferences.

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). Like many DTC brands their marketing has been driven by social media activity.

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Accelerating Clean Energy Innovation

Paul Hobcraft

This 2050 target is in line with the 2015 Paris Agreement, the foundations of global consensus to limit the rise in global temperature to 1.5c. For advanced batteries, this pathway to commercialisation is being funded by capital markets. This requires nothing short of a total transformation of the energy systems.

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Fleury’s idea market recognised for game-based approach to innovation

Exago

Exago’s client Fleury, the largest group of clinical analysis services in Latin America, reached the top five shortlist for large companies in the International IMP³rove Award 2015. The post Fleury’s idea market recognised for game-based approach to innovation appeared first on www.exago.com.

Marketing 100
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Does the Stock Market Inhibit Innovation?

Destination Innovation

His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. Michael Dell undertook a leveraged buyout to take Dell private and reinvent its business strategy and to avoid the quarterly focus of the stock market.

Marketing 100
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If you want someone to make a decision, give them fewer choices

Idea to Value

While one meta-analysis of choice overload in 2010 found only limited evidence for choice overload, and a lot of positive aspects of additional choices, a more recent and larger 2015 meta-analysis did indeed find strong evidence for choice overload leading to fewer options resulting in more being chosen.

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2024: A Pivotal Year

Digital Tonto

GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. Related posts: Why 2020 Is Shaping Up To Be A Pivotal Year 2012 – The Year of the Interface 2010 – The Year Everything Was Supposedly Dead; 2011 – The Year of Scale and Synergy Top Posts of 2009 2015: The Year The Cloud Bursts