Remove 2016 Remove Competition Remove Marketing
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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

There are a myriad of lists out there extolling the top trends and innovative products to watch for 2016. But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers?

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

There are a myriad of lists out there extolling the top trends and innovative products to watch for 2016. But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers?

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A Look Back at the Innovation Management Awards

IdeaScale

The Innovation Management Awards are in their fifth year and we thought it would be good chance to look back at all the past winners as we prepare to receive submissions from around the world in this year’s competition. 2016: City of Calgary. Taking Ten New Technologies to Market. Western Australia Police.

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Getting Board Buy-In for Your Innovation Project

IdeaScale

A 2015-2016 study by researchers at the Harvard Business School found that boards don’t prioritize innovation. The top three issues boards focus on have to do with hiring top talent, dealing with regulations, and facing global competitive threats. Boards Don’t Prioritize Innovation. Innovation ranks fifth. Why is this the case?

Project 185
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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. The danger lies in the natural tendency to go after tried-and-true talent that will not make us stand out in competition but rather make us look like all the others.

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Podcast 006 Zal Dastur – The challenges of starting a Tech business in Asia

Idea to Value

They have also been nominated as one of the hottest 30 Technology companies in India in 2016. Some of the topics covered include: What it is like starting up a company in a competitive market. How it feels to find out your customers initially don’t understand what you’re offering.

Exercises 100
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Crowdsourcing with the Competition: Rewarding Venture or Precarious Proposition?

Qmarkets

Why your company needs to think about crowdsourcing with the competition…. Understandably, the increase in competition and market saturation is seen by those who experience it as a direct threat to their organizational legitimacy. Keep your friends close, and your enemies closer.” Sleeping With the Enemy.