Norbert Bol

DECEMBER 13, 2015

Innovation in this article is classified as product innovation, process innovation, marketing innovation and organizational innovation. Volume 102 , January 2016 , Pages 72-79. Soft corporate identity drivers can be identified by the corporate image, design and communication. Norbert Bol. Literature. Kaynak, R., & Gok, T.

Innovation 40

Innovation Product Innovation Strategy Strategy 40

Norbert Bol

DECEMBER 28, 2015

In addition to the best read blog in 2015 it is worth to mention an upcoming article in the January 2016 edition of the Journal of Cleaner Production. To become more successful it is possible to strategically work together to build a more favourable environment for sustainable innovations. Conclusion. Literature. Cramer, J.

Strategy 40

Strategy Strategy Case Study Study 40

Norbert Bol

MARCH 28, 2016

2016, in press, corrected proof). Industrial Marketing Management. It has always been my conviction that in these complex challenges more value can be delivered by teams that have enough diversity. Related to diversity and the creation of value an interesting article came online last week (Reypens et al., Norbert Bol.

Culture 40

Culture Industry Examples Strategy 40

Norbert Bol

FEBRUARY 6, 2016

To co-create with other stakeholders means that you need to have a good understanding of the market structure of your industry and how this can change. Research shows that companies using so called interorganizational collaboration or co-creation in their innovation process excel in firm innovativeness. Literature. Alexiev, A. Volberda, H.

Innovation 40

Innovation Collaboration Innovation Processes Creativity 40

Norbert Bol

MARCH 31, 2019

According to Apple’s Green Bond Report, Apple invested USD 1.657 billion (2016-2017) in clean technologies (CleanTech). More use of clean technologies in supply chains significantly reduce carbon- and other greenhouse gas emissions. However the cost of investment in clean technology is substantial.

Technology 71

Technology Report Competition Project 71

Norbert Bol

MARCH 13, 2016

To communicate about sustainability or other business issues effectively it is common practice to make use of market segmentation techniques. Although the study shows good progress on market segmentation in relation to sustainability, there are some things to consider in my opinion. Norbert Bol. Literature.

Study 40

Study Engagement Policies Groups 40

Norbert Bol

JANUARY 3, 2016

Thinking about the new year I am wondering what the future of sustainability looks like, since almost all countries in the world have agreed in Paris in December to become more sustainable, companies have a sustainability policy and socially responsible investing has become mainstream in the financial markets. Norbert Bol. Literature.

Entrepreneurship 40

Entrepreneurship Policies Strategy Strategy 40

Norbert Bol

MARCH 31, 2019

According to Apple’s Green Bond Report, Apple invested USD 1.657 billion (2016-2017) in clean technologies (CleanTech). More use of clean technologies in supply chains significantly reduce carbon- and other greenhouse gas emissions. However the cost of investment in clean technology is substantial.

Technology 40

Technology Report Competition Project 40

Norbert Bol

FEBRUARY 4, 2018

The World Economic Forum’s chief economist Jennifer Blanke wrote in 2016 “GDP is a partial, short-term measure, whereas the world needs more wide-ranging and responsible instruments to inform the way we build the economies of the future.” 2016), Beyond GDP – is it time to rethink the way we measure growth? Literature. Chainey, R.

Case Study 56

Case Study Study Policies Marketing 56