2017 Marketing Strategic Thinking Underperforming Technical Team 
BrainZooming
NOVEMBER 2, 2016
What are basic brand strategy moves to quickly take an older brand into today’s market? We raised the question yesterday of how brands rekindle, dust off, improve, innovate upon, and reintroduce themselves to the market. Example – A cereal or candy brand marketing itself as a brand you remember from childhood).
The Inovo Group
MAY 14, 2018
When Apple introduced the iPhone in 2007, Research in Motion (RIM) was a major player in a worldwide market that sold about one billion cell phones annually (the term “smartphone” was new). Conduct market research? Would it have a new product development or innovation process? Would that company invest in R&D?
BrainZooming
JANUARY 9, 2018
As of December 2017, The Knit Show has had over a quarter of a million views in at least 19 countries. EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. Photo: Harper Point Photography. I’m like, WHAT?!
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