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A happy and healthy 2019! Making sustainable choices

Norbert Bol

At the start of 2019 I wish everyone a happy and healthy 2019! So whatever in 2019 we are planning to do, to be happy and healthy, we can at least think about the sustainability issues when we buy a product or a service whatever the price level, the length of the purchase cyle, our involvement or emotions. Have a great 2019!

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Individual compentences for sustainable entrepreneurship and innovation

Norbert Bol

2019), show how individual sustainability competences can play a role in business projects and especially in building projects. Sustainability has become an important aspect in every business nowadays. However, how can we implement sustainability successfully in our business practices? Lambrechts et al. In general, Lambrechts et al.

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Sustainable futures based on Shakespeare

Norbert Bol

Last week I wrote about the use of narratives in strategic foresight using the speeches of Steve Jobs as examples (see last week’s blog ). In their article, Van Cattenburg & Duijn (2019), show that the allegorical pattern is useful to reflect on all relevant perspectives to stimulate integral learning. Norbert Bol.

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Technology and sustainability optimism

Norbert Bol

2019) show in their article that we often have a too optimistic view on technology and sustainability. 2019) demonstrate this in the case of biorefinery, where technology made it possible to transform biomass into bio-based products (food, feed, chemicals, materials) and bioenergy (biofuels, power and/or heat). Gonella et al.

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Sustainable consumption to be happy and healthy?

Norbert Bol

2019) conclude that declining consumption leads to lower happiness is worrisome. Growing consumption does not increase happiness or health! In industrialized countries there is no increase in happiness or health when consumption grows (Fanning et al., Happiness and health are not a growth driver for more consumption. Norbert Bol. Literature.

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Corporate culture on sustainability

Norbert Bol

In the april 2019 edition of the Journal of Cleaner Production there is an interesting article about corporate culture and corporate sustainability by Islam et al. S ustainability issues are often multidimensional and cannot only be managed through logic. In my last blog I related culture to sustainability. Norbert Bol. Literature.

Culture 71
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Is sustainability-centered marketing the way ahead?

Norbert Bol

2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers. 2019) companies that adopt a stakeholder-focused strategy outperformed in the research study that they conducted. In general this is the outcome of a recent study by Mena et al. According to Mena et al.