Balancing your innovation portfolio: Does the 70-20-10 rule still apply?
Idea to Value
NOVEMBER 28, 2022
One of industry standard answers comes from research by Deloitte Partners Bansi Nagji and Geoff Tuff, in their groundbreaking 2012 article in Harvard Business Review: Managing your innovation portfolio. Innovation Leader even did a follow-up survey in 2020 to re-benchmark the results, and in 2020 the ratio was around 48-26-26.
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