Christensen Institute
DECEMBER 15, 2022
In 2022 we successfully drove that mission forward through both our research and community engagement. We tackled Brazil’s education paradox , explaining that market-creating organizations such as Mind Lab, eduK, Descomplica, and Árvore Educação play a significant role in improving not only the nation’s education system but also its economy.
Idea to Value
DECEMBER 22, 2021
No, I am not talking about what you and your company’s high level goals are: … Increase market share … … Improve profit margins … … Be innovative … I am asking what specific ambitions you and your company have for next year. What are you hoping to achieve next year?
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Business and Tech
DECEMBER 8, 2021
Hoping for a return to “normal” in the real estate markets is a losing strategy. Insurance rates for real estate are going to rise across the board in 2022. For more information, visit HUB International’s 2022 Outlook on the real estate industry. See What’s in Store for the Retail Industry in 2022. The future.
Entrepreneur - Innovation
JANUARY 9, 2022
Adapting to these email marketing trends will put you ahead of the pack.
Advertiser: ZoomInfo
In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Innovation Excellence
JANUARY 1, 2023
After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2022: Robyn Bolton Robyn M. Bolton works with leaders of mid and large sized companies to use innovation to repeatably and […].
Destination Innovation
MAY 24, 2022
In 2022 it had a market capitalisation of over $700B. The Wrigley Company is now the largest manufacturer and marketer of chewing gum in the world. He used it as a vehicle to buy stakes in insurance companies and other businesses. The chewing gum proved more popular than the baking powder, so Wrigley switched his focus to gum.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. So, what does ABM look like in 2022? On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.
Speaker: Scott Sehlhorst - President, Tyner Blain
An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market. August 23rd, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT. The importance of retaining as well as acquiring customers to succeed in a product-led business.
Speaker: Wes Bush, Author of "Product-Led Growth"
What features do their strategies have that allow them to see continued success in this ever-changing market? December 6, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. But what else do they have in common?
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. Creating an iterative process to identify Product Market Fit. What metrics you should track to measure product-market fit. October 25th, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. In this session, Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, will show you how to: Use buyer context to rationalize intent data. July 20th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. February 23, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.
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