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A productstrategy needs to include innovation and investing in new technologies. Adopting the approach involves several elements, such as breaking down departmental barriers, establishing cross-functional teams, and creating feedback loops that connect customer insights to product development and service delivery.
Trend #1: Greater Financial Scrutiny on New Product Development Balanced Against Innovation Opportunity While the U.S. Trend #3: More Innovative Products with Reduced Concept Development Time and Cost Innovation is poised to accelerate in 2024, fueled by technological advancements such as 3D printing, AI, AR, and VR.
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