2024 Collaboration Marketing 
Paul Hobcraft
MAY 9, 2024
Collaboration, Idealization and the enabling of innovation I have have been looking back at innovation and how it has changed over the last twenty-five years. This is the second post looking more at collaboration and idealization and how and what has helped it evolve in this period.
Leapfrogging
JANUARY 7, 2025
Team Tasks : Get into team tasks that make folks collaborate, like brainstorming or solving challenges together. Heres how you can make it happen during your get-together: Warm-Up Games : Kick off with some fun activities to ease the tension and get everyone feeling buddy-buddy. Metric Aim Actual What’s the Deal?
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Leapfrogging
FEBRUARY 13, 2025
Collaboration : Collaborate on projects or research with other professionals. Be Confident : Confidence in your abilities and market knowledge can influence the outcome of the negotiation. Strategic Importance : Companies recognize the strategic importance of AI in driving business growth and maintaining a competitive edge.
Planview
JANUARY 22, 2024
was able to avoid recession in 2023 and consumer confidence is optimistic entering 2024, companies are still proceeding with caution, given the elevated (56%) chance of recession sometime in the next 12 months, according to the New York Fed’s recession probability model.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Paul Hobcraft
MAY 11, 2024
Organizations must embrace a continuous learning, collaboration, and experimentation culture to thrive in this dynamic landscape. Ecosystems, Technology, Platforms, Cross-collaborations- how?” This decentralization creates a more agile and responsive ecosystem that can adapt quickly to changing market conditions.
Innovators Alliance
JANUARY 2, 2025
Reflect on 2024: Lessons and Achievements Before setting intentions, evaluate the past 12-months. What worked well in 2024? Instead of I want to grow my business, specify, I want to increase revenue by 20% by entering a new market. This collaboration unlocks fresh perspectives and will help you use your time most effectively.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. Fostering Collaboration 🤝 Learn how to create an organizational culture that embraces AI, encouraging collaboration between AI experts, product teams, and other stakeholders. Save your seat today!
Speaker: Paul Heller
As a result, the products that arrive in the market are not well aligned with the company’s goals. 📅 October 16, 2024 at 9:30am PT, 12:30pm ET, 5:30pm GT Most innovation work proceeds independently from company strategy. Register today!
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!
Speaker: Shalini Dinesh
Effective cross-functional collaboration and communication heavily influence product launch success. Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022).
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