Thinkers360 - Thought Leader Interviews

AUGUST 2, 2024

Good marketing cannot exist without creative ideation and execution. Thinkers360: I f we turn specifically to generative AI, how is PwC putting it to work to benefit marketing? ML: Our content generator AI tool is pretty incredible. How we then apply this to our marketing strategy is key.

Technical Review 59

Technical Review Generative AI Marketing Tools 59

Cris Beswick

JULY 17, 2024

BCG’s 2024 global innovation survey found that 83% of companies rank innovation as a top-3 priority. Leverage generative AI to accelerate innovation Sharpening Innovation Strategy The survey found that over half of respondents cited an unclear or overly broad strategy as a top challenge for innovation.

Report 59

Report Underperforming Technical Team Generative AI Innovation 59

Innov8rs

JUNE 8, 2024

Innov8rs | Practical perspectives on how to make the most of AI technology in your innovation work. AI is the buzzword of the moment when it comes to improving workplace productivity. With AI, teams can cut delivery timelines for these processes from several months to a single day. Like for ideation.

Innovation Management 59

Innovation Management Management Generative AI Innovation 59