2024 Marketing Roadmap 
Planview
JANUARY 22, 2024
was able to avoid recession in 2023 and consumer confidence is optimistic entering 2024, companies are still proceeding with caution, given the elevated (56%) chance of recession sometime in the next 12 months, according to the New York Fed’s recession probability model.
Harvard Business Review
AUGUST 7, 2023
The International Sustainability Standards Board and the European Commission are implementing new mandatory non-financial reporting requirements, with the former releasing its inaugural standards for global capital markets and the latter developing standards as part of the EU’s Corporate Sustainability Reporting Directive.
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Planview
JUNE 17, 2024
1] Drawing from this, we can infer that the market recognizes the value of strategic portfolio management, but there seems to be a gap in realizing its full potential. A strong SPM platform has a clear future roadmap and is proactive in adapting to current market demands and delivering on innovation. All rights reserved. [1]
Brunner
JUNE 17, 2024
B2B marketing leaders from all types of industries shared insights, examples, and light-bulb moments about the latest in B2B thinking at this year’s ANA Masters of B2B Marketing Conference last week in Naples, Fla. Brand-to-demand is the insight that your buyer is not in the market for your product 95% of the time.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. This talk will offer a comprehensive roadmap for turning AI potential into tangible results, opening up the opportunity to create value in your organization. September 24th, 2024 at 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST
Thinkers360 - Thought Leader Interviews
MARCH 22, 2024
She is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Mobility 2024 , Top 50 Global Thought Leaders and Influencers on Digital Transformation 2023 and 125 Podcasts from Thinkers360 Thought Leaders You Should Listen To in 2024 to name just a few.
Planview
JUNE 28, 2024
Paired with immediate customer input, product-based models enable increased agility, faster time to market, improved customer satisfaction, and optimized resource allocation. These are the big questions we’re aiming to answer with the 2024 survey and corresponding report. You could play a big role in telling us how.
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