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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself?

Examples 292
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Revolutionize Your Business: The Power of Agile Product Development

Leapfrogging

The Evolution of Product Development Product development has transformed significantly over the years, adapting to changes in consumer behavior, market demands, and technological advancements. Let’s explore the contrast between traditional and agile approaches and uncover the advantages agile product development brings to businesses.

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Building an Agile & Innovative Organization

Idea to Value

To get the outcomes the executives are expecting from innovation, they’d need to build an agile organization where innovation happens at scale. As so many organizations are embarking on this journey towards becoming more innovative and agile, there’s unfortunately a lot of fake agile and innovation theater out there.

Agile 326
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First Mover Advantage Template for Business Strategy

Leapfrogging

First Mover Advantage: A Practical Guide for Strategy Projects First Mover Advantage (FMA) is a strategic concept where a company gains a competitive edge by being the first to enter a new market or introduce a groundbreaking product or service. Create barriers to entry for competitors. Secure strategic resources and partnerships.

Strategy 130
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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70-20-10 Innovation Rule Template

Leapfrogging

It proposes that approximately 70% of innovation investment should focus on improving existing products and processes, 20% on expanding into adjacent markets or offerings, and 10% on exploring transformative, disruptive ideas that could redefine the business. Ask questions such as: What are the current market challenges we must respond to?

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Experiment Canvas Template

Leapfrogging

It is widely used in agile innovation, design thinking, lean startup, and product development methodologies. By aligning team efforts around what matters mostthe riskiest and most uncertain parts of an ideathe Experiment Canvas prevents wasted resources and accelerates the path to product-market fit.