Agile Generative AI Ideation 
Paul Hobcraft
NOVEMBER 21, 2023
Innovation is undergoing a radical change, in opening up to technology, collaborative thinking and the value of generative AI thinking. For me, ecosystem innovation and generative AI have arrived at that pivotal point to significantly influence future innovation design. Generative AI can ignite ecosystem innovation.
Ecosystems4Innovating
FEBRUARY 14, 2025
I took a look at 1) how can AI drive innovation in different ways, 2) would this require a new operating model and 3) how the innovation workflow will require a transformational change to the operating model and 4) the outcome of a fundamental rethinking of how innovation is approached and executed. We need a game-changing approach.
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Leapfrogging
MARCH 19, 2024
Integrating AI into the phases and gates processes is essential for organizations striving to maintain a competitive edge in today’s fast-paced market. The traditional approach, while structured and reliable, often lacks the flexibility and agility needed to quickly adapt to changing market demands or technological advancements.
ImagineNation
OCTOBER 7, 2023
Moving into unchartered job and skills territory We don’t yet know what exact technological, or soft skills, new occupations, or jobs will be required in this fast-moving transformation, or how we might further advance generative AI, digitization, and automation.
Thinkers360 - Thought Leader Interviews
AUGUST 2, 2024
Good marketing cannot exist without creative ideation and execution. Thinkers360: I f we turn specifically to generative AI, how is PwC putting it to work to benefit marketing? ML: Our content generator AI tool is pretty incredible. ML: Be agile. How we then apply this to our marketing strategy is key.
Paul Hobcraft
OCTOBER 2, 2023
Exploring the interplay between Humans, Technology and AI for design thinking Why is design thinking regarded as so crucial to the future of innovation in a world of accelerating interplays between humans, technology and generative AI? Moving to the edge : Organizations are becoming more agile by adopting an “edge” approach.
Leapfrogging
MARCH 19, 2024
Here’s how AI interplays with different aspects of innovation management: Aspect of Innovation Management AI Integration Ideation AI can generate and evaluate new ideas by analyzing large datasets. Enhance cross-functional collaboration through shared insights and decision-making platforms.
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