Agile Generative AI Marketing 
Paul Hobcraft
NOVEMBER 21, 2023
Innovation is undergoing a radical change, in opening up to technology, collaborative thinking and the value of generative AI thinking. For me, ecosystem innovation and generative AI have arrived at that pivotal point to significantly influence future innovation design. Generative AI can ignite ecosystem innovation.
Idea to Value
MARCH 14, 2025
.: AI is not used at all, and most processes are still performed manually (whether digitally or physically) Level 1: Unaware A.I.: AI is embedded in everyday tools without strategic intent. Organizations experiment with generative AI for simple, high-impact tasks. Level 2: Basic A.I.: Level 3: In-App A.I.:
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Paul Hobcraft
FEBRUARY 6, 2025
The business model, built on the premise the knowledge needs to flow into “us” and not shared in sharing the final outcomes, going into the market. where technology and diversity of experiences and broader market potential are demonstrating significant growth opportunities in more collaborative and co-creative ways.
Leapfrogging
MARCH 19, 2024
At each gate, key criteria are assessed by a cross-functional team, which may include factors like market viability, technical feasibility, and financial projections. Integrating AI into the phases and gates processes is essential for organizations striving to maintain a competitive edge in today’s fast-paced market.
Ecosystems4Innovating
FEBRUARY 14, 2025
I took a look at 1) how can AI drive innovation in different ways, 2) would this require a new operating model and 3) how the innovation workflow will require a transformational change to the operating model and 4) the outcome of a fundamental rethinking of how innovation is approached and executed. We need a game-changing approach.
Tullio Siragusa
APRIL 15, 2024
Embracing the Future: Fractional Executives and Generative AI The concept of fractional executives has emerged as a game-changer for companies of all sizes. The rise of Generative Artificial Intelligence (AI) has further empowered fractional executives, enabling them to produce full-time results in significantly less time.
Thinkers360 - Thought Leader Interviews
AUGUST 2, 2024
In this edition, we speak with Matthew Lieberman who is the Chief Marketing Officer of PwC US/Mexico and an innovative executive at the crossroads of marketing, media, and technology. ML: I have a non-traditional background and am not a classically educated marketer.
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