Remove Agile Remove Marketing Remove Radical Innovation
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We are searching for new pathways

Paul Hobcraft

It requires a radical redesign of the organization, as it significantly increases complexity and where any digital transformation has to center upon as the critical enabler to enable this shift. It is identifying the critical capabilities and being adept and agile enough in learning from these, to embed them into the changing culture.

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So Where Is Innovation Heading?

Paul Hobcraft

We need to short-circuit our innovation development process, we must have as much visibility (and controls) into our value chain, we need to develop a riskier mindset to explore, validate and experiment to bring our products and services to market. The road you take will decide where innovation is heading for you.

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Innovation needs the power of completing the 4th Industrial Revolution

Paul Hobcraft

It shifts our thinking and the management of innovation dramatically. The ability to have a more “rapid response, adaptive designs and flexible manufacturing” can align more to market shifts earlier. We can reach far more into underserved markets through greater customer connections and engagement, we can co-design with them.

Industry 223
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The New Innovation Need: Organizing within a Networks of Collaborators

Paul Hobcraft

We are fairly clear that incremental innovation is just not cutting through to give the types of growth expected. There are many outside our existing organizations, standing impatiently at the gates, waiting to come in and take over with market breaking concepts through different business models.

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Innovation cannot expand without the 4th Industrial Revolution

Paul Hobcraft

Increasingly, there is this recognition that the competitors seem to be moving faster towards becoming more digital, so it then becomes a race to catch up, as this “digital advantage” is increasingly eroding competitive advantage for the digital laggard, even if he is today the market leader. The internal change is slow.

Industry 213
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The New Innovation Need: Organizing within a Networks of Collaborators

Paul Hobcraft

We are fairly clear that incremental innovation is just not cutting through to give the types of growth expected. There are many outside our existing organizations, standing impatiently at the gates, waiting to come in and take over with market breaking concepts through different business models.

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The power of agile innovation

Wazoku

Just a few examples of high-profile market leaders that publicly attribute their ongoing innovation successes to their commitment to digital experimentation. Google understands that an innovator wants to see his/her idea all the way through to completion. Incremental innovation over radical innovation.

Agile 49