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It can even involve immersing yourself in the stakeholder experience by going through it, e.g. the senior executives of an airline might travel at the back of the plane to get a feel for what economy passengers experience. This dynamic perspective encourages openness, innovation and a preparedness to change. Be prepared to adjust.
What it also demonstrates is that small changes can have a potentially large impact, especially when a company like Facebook is behind them. This is a small change but, consider this, if Messenger were everywhere all of my interactions with technicalsupport and customer service – regardless what for – would be familiar.
It took the financial backing and technicalsupport of GE and the support of CEO Jeff Immelt to nurture this business through numerous technical and business model changes. Says Comstock, “You have to believe that energy storage has a big future.” Marketing plays a catalyst role, providing growth funding.
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