Remove Airlines Remove Creative Thinking Remove Ideation
article thumbnail

PESTLED360: Iron Out Key Driving Forces in Your Current Environment and Anticipate Future Ones

Innovation 360 Group

So, step one : Major players will not be able to compete on short haul, but the new airline can’t handle all the demand on its own. With all of this said, sometimes you can kick-start innovation and growth projects with the key drivers and other times you might start a renewal journey with just an ideation session. Expect new entrants.

article thumbnail

Official Launch of the PESTLED360

Innovation 360 Group

Step one : Major players will not be able to compete on short-haul, but the new airline can’t handle all the demand on its own. With all of this said, sometimes you can kick-start innovation and growth projects with the key drivers and other times you might start a renewal jurney with just an ideation session.

article thumbnail

For a Breakthrough Idea, Start by Examining Customer Touch Points

Harvard Business Review

More than a tool for differentiation, it is a tool for spurring creative thinking. Often in the ideation process, ideas are focused exclusively on improving a specific service or product. However, limiting your thinking in this way is a fast-track to uninspired ideas. They also used an app to design their new packaging.