Airlines Creative Thinking Marketing 
Michael Michalko
MARCH 23, 2017
One day he and I had a discussion about creative thinking and I brought up the principle of adaptation. Every communication expert in Germany persuaded him there was no market for such a device as the telegraph was good enough. CAN THE CONTEXT BE ADAPTED FOR A DIFFERENT MARKET? I have a friend who is a chef. GECKO GLOVES.
BrainZooming
NOVEMBER 14, 2018
I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. I see three take-aways from this story: The benefit of creative structure to generate LOTS of ideas, because the winner may be cool product name number eighty-three.
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Innovation 360 Group
MAY 21, 2020
Often it is misused as a framework for assessing a specific market or even an organization itself. In fact, thinking much more broadly produces the most value. PESTLED illuminates current influences, but more importantly, it alerts you to rapidly approaching changes and market dynamics across industries. Expect new entrants.
BrainZooming
JANUARY 9, 2018
EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. However, you’re creative, whether it’s picking up a Fender Strat, or a paintbrush, or knitting needles, that is how you channel your creativity.
Innovation 360 Group
MAY 21, 2020
Innovation 360 has used this framework in many assignments and has often seen it misused as a framework for assessing a specific market or even the organization itself. You must think much bigger than that to produce something of value. It illuminates connections in the data so you can begin to defend your market value.
Rmukesh Gupta
MARCH 3, 2017
They are so important to the fashion & visual art industry that they predict the trends in terms of colour that they see playing out in the market, based on which colour seems to have had the most demand in the previous period. First, lets talk about a few successful products and the stories about how they became successful.
Harvard Business Review
JUNE 13, 2014
Consider Southwest Airlines, which shook up the airline industry with its low-cost, high-customer service approach to air travel. That’s why leaders of large healthcare companies are looking over their shoulder and thinking, “What is that small startup that is going to shake up our industry? Who is that David to our Goliath?”.
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