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It can even involve immersing yourself in the stakeholder experience by going through it, e.g. the senior executives of an airline might travel at the back of the plane to get a feel for what economy passengers experience. Tap them in designing strategy. Stakeholders can be great strategists. The sixth step is continuous improvement.
It took the financial backing and technicalsupport of GE and the support of CEO Jeff Immelt to nurture this business through numerous technical and business model changes. GE intends to use Local Motors’ crowd-sourced workforce model to design new products, initially for GE Appliances.
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