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Human-centred innovation in a digital world.

Paul Hobcraft

As we continue to respond to Covid-19, technology has the power to reduce the complexity often faced, speed up and contribute to solutions that help resolve pressing issues. We recognize that equally as important as the technology are the people using the technology. Applying human-centred innovation.

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You Might Need a Loyalty Program If…

Business and Tech

Look at the airline, hotel, rental car, and specialty retail industries. Many companies preach at the altar of personalization, but to deliver that holy grail of customer engagement, you need solid and ongoing insights into individual customer behavior. Don’t buy it? You know nothing about your customers. Do you know your customers?

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Human-centred innovation in a digital world.

Paul Hobcraft

As we continue to respond to Covid-19, technology has the power to reduce the complexity often faced, speed up and contribute to solutions that help resolve pressing issues. We recognize that equally as important as the technology are the people using the technology. Applying human-centred innovation.

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Human-centred innovation in a digital world.

Paul Hobcraft

As we continue to respond to Covid-19, technology has the power to reduce the complexity often faced, speed up and contribute to solutions that help resolve pressing issues. We recognize that equally as important as the technology are the people using the technology. Applying human-centred innovation.

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The Hard-to-Abate sectors need innovation solutions to reach Net-Zero Co2 Emissions

Paul Hobcraft

These are the really big carbon emitters and it is argued that they could achieve, using known technologies already under development a pathway to complete carbonization over the next decades. With today’s technology, we can already increase the share of cost-competitive non-fossils from 20% of the primary energy supply to 30%.

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Your Guide to Fueling Enterprise Innovation in the Transport Industry

Qmarkets

The imperative to develop green innovations coupled with the emergence of various technologies that can improve transport services and customer experiences means that the transport industry is an incredibly fertile ground for innovation. One thing that carbon has shown us is that pressure makes diamonds.