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I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Extending Branding Strategies Too Far.
Are you confident in your strategicthinking, and your organization’s internal innovation competencies and skills? So, step one : Major players will not be able to compete on short haul, but the new airline can’t handle all the demand on its own. Train MBA students and executives in strategic and creative thinking.
As the Journal article states, “The fledging aviators in the JetBlue program would still have to meet this requirement (1,500 hours of flying), but by assessing students at various intervals short of 1,500 hours, the airline seeks to show that its curriculum can produce outstanding pilots who have spent fewer hours in actual aircraft.”
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