Michael Roberto

JANUARY 4, 2019

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. Here are five simple, yet powerful, lessons that come to mind as I reflect on the Kelleher era at the airline: Make tradeoffs. At Southwest, Kelleher chose to run an airline in a very different manner.

Competition 22

Competition System Leadership Industry 22

Paul Hobcraft

JUNE 19, 2023

This could include difficulties adapting to rapidly changing market dynamics, a lack of collaboration and integration, inefficient resource allocation, or the inability to leverage emerging technologies effectively. Emphasize the potential for increased agility, faster time-to-market, and improved innovation outcomes.

Case Study 147

Case Study Innovation Design Collaboration 147

Michael Roberto

MARCH 19, 2021

We often examine industriest at the extreme - either highly profitable (such as pharma) or highly unprofitable (such as airlines or fitness centers). We use the framework to try to explain the level of profitability in these markets. Don't they understand how hard it is to make money in these markets?" What a terrific question!

Industry 49

Industry Case Study Course Marketing 49

mjvinnovation

OCTOBER 6, 2020

In the same proportion, we will see substantial growth in Digital Marketing actions over the coming years. Here, we’ll show you some of the main reasons for investing in your Digital Marketing strategy! Inbound Marketing Content Marketing SEO Social Media. Marketing “from home.”

Marketing 40

Marketing Data Competition Tips 40

Business and Tech

AUGUST 26, 2021

Connecting the operational knowledge with a particular interest area — such as finance, marketing, technology, or sales — will help build a strong career. Jan Carlzon, ex-CEO of SAS Airlines, described each occasion when a guest interacts with the hotel or restaurant as “moments of truth.”

Industry 130

Industry Technology Agile Change 130

IdeaConnection

FEBRUARY 16, 2018

As part of its efforts to innovate and maintain a leading position in its market Singapore Airlines (SIA) is ramping up its open innovation endeavors. Settings its Sights on Being the World’s Leading Digital Airline. With the launch of our Digital Innovation Blueprint, we aim to be the leading digital airline in the world.”.

Open Innovation 63

Open Innovation Internet of things Innovation Training 63

Michael Roberto

SEPTEMBER 20, 2017

Entrepreneur Joel Gascoigne tweeted a quote from Southwest Airlines co-founder Herb Kelleher yesterday. The quote describes Kelleher's views on the pursuit of market share vs. profitability. I think he's hit the nail right on the head.

Marketing 0

Marketing Strategy Strategy 0

Qmarkets

JANUARY 17, 2023

We’re right at the beginning of an era of market disruption affecting sweeping, radical changes to personal and public transport, and the pressure on companies to innovate is coming from all directions. In H1 last year, EVs’ market share of new car sales stood at 11.3% , almost double that of the same period in 2021.

Industry 98

Industry Trends Innovation Technology 98

Leapfrogging

JANUARY 25, 2016

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers? The airline created branded packets of chips, candy and cereal bars that doubled as tickets for a Transavia flight.

Artificial Inteligence 100

Artificial Inteligence Competition Culture Marketing 100

Leapfrogging

JANUARY 25, 2016

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers? The airline created branded packets of chips, candy and cereal bars that doubled as tickets for a Transavia flight.

Artificial Inteligence 100

Artificial Inteligence Competition Culture Marketing 100

Rmukesh Gupta

OCTOBER 3, 2016

The Situation : My job entails a lot of travel and that has resulted in me amassing a decent number of miles on an airlines frequent flier program. So, excitedly, I downloaded the app and was eagerly looking forward to my next trip on the airlines, which was coming up in the next couple of days. How can we help them with this?

System 58

System Examples Engagement Marketing 58

whataventure

FEBRUARY 16, 2018

Get inspired by Jumeirah’s or Singapore Airlines’ luxurious solutions, and decide for yourself. Clever manages to offer products at a low price by not placing importance on the brand itself and the values related to it, thereby reducing, e.g., design and marketing costs. Singapore Airlines. Affordability.

Groups 71

Groups Strategy Strategy Examples 71

The Human Factor

AUGUST 28, 2020

But many businesses are taking risks in this regard, plastering their marketing materials practically everywhere you can imagine, in the hope of gaining brand value. The fantastic thing about the piece of marketing was that it appeared to give off steam like a regular cup of Joe. Airline Tables. Remarkable! Ice Rink Polishers.

Company 36

Company Marketing System Tools 36

Stephen Shapiro

JUNE 2, 2020

By 1981, Citibank’s market share of New York deposits had doubled, with a lot of the growth attributed to the ATM. The current hot platform is Zoom, and its market cap is roughly $48 billion. That’s when the company introduced their wildly popular slogan “The Citi Never Sleeps.” That is, until Covid-19.

Innovation 59

Innovation Technology Examples Marketing 59

Yet2

JANUARY 28, 2020

This was the second year yet2 sent team members to the conference, which markets itself as “The Global Stage for Innovation.” Our mission was twofold: to confirm trends we are seeing and hearing in the global market and to discover new companies and technologies that could be applicable to some of our tech scouting projects.

Tips 85

Tips Conference Innovation Technology 85

Qmarkets

JANUARY 17, 2023

We’re right at the beginning of an era of market disruption affecting sweeping, radical changes to personal and public transport, and the pressure on companies to innovate is coming from all directions. In H1 last year, EVs’ market share of new car sales stood at 11.3% , almost double that of the same period in 2021.

Industry 52

Industry Innovation Trends Technology 52

Rmukesh Gupta

APRIL 10, 2019

Like Southwest Airlines’ obsession on being the lowest cost airlines or Alcoa’s obsession of having zero incidents in their factories or Amazon’s obsession on serving the customer what they want (even if they themselves don’t know what they want) or Apple’s obsession on design. .

Strategy 60

Strategy Strategy Underperforming Technical Team Marketing 60

Daniel Burrus

JULY 17, 2019

For example, Delta Airlines’ entire fleet in the United States was temporarily grounded because of computer problems—the second shutdown over a period of six months also shutting down the carrier’s website and mobile apps. One example is agility—the ability to respond quickly to changing events and market conditions.

Agile 64

Agile Underperforming Technical Team Technology Strategy 64

Stephen Shapiro

MAY 16, 2017

Your observation is correct especially with the United Airlines fiasco, most companies learned their lesson pretty well. Customer experience is now the new marketing and social media is a very accessible channel. Customers today know what they want and they’re not afraid to vent their dissatisfaction over Facebook and Twitter.

Marketing 45

Marketing Learning Company 45

New Markets Advisors

AUGUST 20, 2018

The market is mature and over-satisfied. As markets mature, customers find it very easy to satisfy the jobs that are most important to them. When markets mature to this point, companies need to shift quickly. Or maybe a small competitor with a leaner workforce is stealing away market share. Even Southwest Airlines?—?famously

Creativity 45

Creativity Roadmap Innovation Marketing 45

KindlingApp

SEPTEMBER 14, 2015

After some quick research and discussion, Taheri and his team were soon off and running, marketing the freshly branded sport of BubbleBall to an untapped market. For example, in 1972, Southwest Airlines was in deep trouble: they had already been forced to sell a number of their aircraft, and were still losing money at a rapid rate.

Culture 40

Culture Innovation Programs Idea Generation Resources 40

The BMI Lab Blog

AUGUST 4, 2017

This pattern requires a very sophisticated pricing and marketing strategy. Airlines, car manufacturers, and software companies are usually creating and capturing value in this way. So, in the end, customers pay more than the originally anticipated but benefit from several options that meet their particular needs.

Software 45

Software Competition Strategy Strategy 45

Collective Innovation

OCTOBER 30, 2016

Product Innovation : Creates a difference with an existing product line and existing market, usually through features. Line extensions are one of the most common types for companies in a mature market. Experiential : In markets where most offerings are the same you can create a difference through the experience.

Crowdsourcing 40

Crowdsourcing Innovation Marketing Idea Management 40

Leapfrogging

MARCH 20, 2019

In the case of the travel industry, hotels, airlines, and tour operators decided to bypass the travel agencies and offer their services directly to consumers over the internet. Decoupling helps entrepreneurs to hone in on one activity in the customer value chain that is currently being poorly delivered by the leading companies in the market.

Disruption 138

Disruption Technical Review Industry Policies 138

Jeffrey Phillips

AUGUST 15, 2017

The reason these outsiders can so easily disrupt an existing industry is because they haven't been paying homage to the conventions and cultures that built the industry or market. Conversely we can see why it is difficult to innovate in the airline industry. When multiple factors are changing, disruption is easier to accept.

Disruption 133

Disruption Industry Culture Course 133

Paul Hobcraft

NOVEMBER 12, 2019

There is a myth In the sectors that are termed hard-to-abate industries such as petrochemicals, cement, steel, trucking, airlines, and shipping it is not possible to find non-fossil alternatives, and demand keeps rising. Then what is hard-to-abate mean when it comes to difficult sectors of the economy?

Technical Review 145

Technical Review Report Technology Innovation 145

CREATORS

NOVEMBER 18, 2019

As a result, they reached the two top ranks in TV market and increased their value tremendously. The motivation to engage in coopetition can vary: Competitors may aim to increase the size of the current market, create a whole new market, become more efficient or improve their competitive position. Samsung and Sony?—?both

Collaboration 40

Collaboration Competition System Industry 40

Board of Innovation

JUNE 5, 2022

Furthermore trending technology such as AI and robotics challenge today’s market and Vanderlande’s business model. If you're just quickly and cheaply checking whether your market is hungry for doughnuts, the left one is perfectly fit for the purpose. What you need to be successful in a market launch is an MVP.

Design 52

Design Underperforming Technical Team Video Big Data 52

Board of Innovation

JUNE 5, 2022

Furthermore trending technology such as AI and robotics challenge today’s market and Vanderlande’s business model. If you're just quickly and cheaply checking whether your market is hungry for doughnuts, the left one is perfectly fit for the purpose. What you need to be successful in a market launch is an MVP.

Design 52

Design Underperforming Technical Team Video Big Data 52

Corporate Innovation

JULY 17, 2017

Airbus has started experimenting with personal mobility drones as it considers entering the mobility services market. Car rental companies, and even airlines as we consider personal mobility drones and flying cars (and here ), could provide key areas of expertise to the new value chain and become important participants.

Analysis 56

Analysis Big Data Data Examples 56

CMOE

FEBRUARY 13, 2024

To be the world’s most loved, most efficient, and most profitable airline. Fersenius Medical A customer focused green energy provider connecting responsibly produced energy for local and regional markets. Fersenius Medical A customer focused green energy provider connecting responsibly produced energy for local and regional markets.

How To 52

How To Data Examples LEAN 52

Michael Roberto

MARCH 25, 2020

They market all the benefits, and typically, they minimize any discussion of the limitations or drawbacks of the product. Think about Southwest Airlines. Source: Pixabay Most companies, quite expectedly, focus intensely on the positive attributes of their products and services when communicating with customers.

Company 22

Company Marketing Strategy Strategy 22

Daniel Burrus

APRIL 20, 2017

Just ask Delta Airlines , the British bank Tesco or any other company whose legacy software caused breakdowns and data breaches. One example is agility, the ability to respond quickly to changing events and market conditions—a seeming silver bullet. Legacy technology is a major headache. Those are certainly major headaches.

Change 70

Change Agile Software Technology 70

Greatest. Idea. Ever.

MAY 5, 2020

As CNET puts it, “Many cities already require their residents to wear masks in public and major airlines have announced they will soon make them mandatory on flights. All in all, I hope that this technology continues to progress and that these innovative masks hit the market soon. Before it’s too late.

Exercises 37

Exercises Technology Design Marketing 37

Planview

MAY 9, 2023

Blue Cross NC partnered with Planview to create hybrid practices to improve speed to value and help the company to scale sustainably and be more agile in its market response. Planview PPM gives us end-to-end visibility, accelerates our time to market, and readies us for all the investment scrutiny we need going forward.

Case Study 52

Case Study Study Agile Project 52

hackerearth

AUGUST 10, 2017

They talk about Zappos, Southwest Airlines, and Aravind Eye Hospitals to drive home the point about turning a constraint, such as resource, time, and method, into a winning opportunity. CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising.

Underperforming Technical Team 40

Underperforming Technical Team Innovation Video Creativity 40

Matthew May

AUGUST 10, 2015

There’s an interesting strategic play being made by Whole Foods Markets, in the midst of the company’s nearly $2 billion one-day drop in market value a few weeks ago, on the announcement of a shareholder lawsuit. Think Southwest Airlines. Still, Fresh ‘n Easy tried coming into this market, with dismal results.

Strategy 100

Strategy Strategy Marketing Project 100