Airlines Marketing Strategic Thinking 
BrainZooming
APRIL 21, 2017
The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.
BrainZooming
OCTOBER 28, 2015
I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops.
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BrainZooming
NOVEMBER 14, 2018
I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. Mike is a frequent speaker on innovation, strategic thinking, and social media. Suddenly, Facebook Messenger buzzed. appeared first on The Brainzooming Group.
Innovation 360 Group
MAY 21, 2020
Are you confident in your strategic thinking, and your organization’s internal innovation competencies and skills? Often it is misused as a framework for assessing a specific market or even an organization itself. In fact, thinking much more broadly produces the most value. PESTLED is the mortar in the world of data.
BrainZooming
JANUARY 9, 2018
EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. So now, I’ll go back and on a granular level, dissect it and see what I can do as far as marketing goes for external pieces. I’m like, WHAT?! I was so impressed!
BrainZooming
DECEMBER 8, 2015
As the Journal article states, “The fledging aviators in the JetBlue program would still have to meet this requirement (1,500 hours of flying), but by assessing students at various intervals short of 1,500 hours, the airline seeks to show that its curriculum can produce outstanding pilots who have spent fewer hours in actual aircraft.”
Harvard Business Review
NOVEMBER 23, 2010
A passenger jet belonging to a cut-rate airline had recently crashed into the Florida Everglades, and Kinsley argued in Slate that it was appropriate for discount airlines to be more dangerous than the major carriers. The chance of getting killed in a crash on a given flight on a major airline is roughly 1 in 10 million.
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