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Strategy Uncertainty Map Template

Leapfrogging

What is a Strategy Uncertainty Map? Strategy Uncertainty Map: A Practical Guide for Strategy Projects A Strategy Uncertainty Map is a structured framework used to assess and manage uncertainties that could impact an organizations strategic decisions. Improve risk management Minimize exposure to critical threats.

Strategy 130
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Closed Loop Customer Feedback Template for Business

Leapfrogging

Closed Loop Customer Feedback in Marketing Strategy Closed loop feedback is not only a tool for customer serviceit plays a vital role in marketing strategy , customer experience design, brand development, and even campaign optimization. Questions to ask: What recurring issues are customers mentioning?

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Southwest Pursues a Me-Too Strategy

Michael Roberto

Source: Wikipedia This week, Southwest Airlines announced a major strategy shift. Alison Sider of t he Wall Street Journal reported that, "Southwest Airlines plans to start charging for checked bags, a seismic shift that will boost revenue but potentially give its fiercely loyal passengers a reason to shop around. Controversial?

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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The Whole Foods Strategy…Isn’t (Whole)

Matthew May

There’s an interesting strategic play being made by Whole Foods Markets, in the midst of the company’s nearly $2 billion one-day drop in market value a few weeks ago, on the announcement of a shareholder lawsuit. So, Whole Foods is taking a Trader Joe’s strategy in launching its 365-brand stores. Weird, I know.

Strategy 100
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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. The entire Southwest Airlines ticketing area was decorated for Halloween. Extending Branding Strategies Too Far.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. What does that mean for marketers?