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PESTLED360: Iron Out Key Driving Forces in Your Current Environment and Anticipate Future Ones

Innovation 360 Group

PESTLED is short for the Political, Economic, Social, Technological, Legal, Environmental, and Demographic factors affecting you and defining your environment. Innovation 360 has used this framework in many assignments. Incremental and radical innovations can be anything from services and products to business models and processes.

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Official Launch of the PESTLED360

Innovation 360 Group

PESTLED is short for the Political, Economic, Social, Technological, Legal, Environmental, and Demographic factors affecting you and defining your environment. Innovation 360 has used this framework in many assignments and has often seen it misused as a framework for assessing a specific market or even the organization itself.