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The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategicthinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.
I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. The power of strategy-focused creative thinking questions to help generate a high proportion of on-target ideas. Suddenly, Facebook Messenger buzzed.
Leaders who can think beyond today and set a vision for their organization are more successful in shaping its future. Visionary thinking involves thinking beyond the present and asking yourself what the future could look like. As a leader, I've witnessed the transformative power of visionary thinking.
The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The Armada article highlights six ways to formulate innovation strategy in a regulated environment, including the approach JetBlue is taking. A shadow innovation strategy.
If I know you there’s a long, long, long-term strategy. What I’d also like to do is investigate: can we sell this to an airline? For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies.
Are you confident in your strategicthinking, and your organization’s internal innovation competencies and skills? So, step one : Major players will not be able to compete on short haul, but the new airline can’t handle all the demand on its own. Strategic Initiatives. Office-to-office time will be cut in half.
They are not going to unfold their strategies below a very high level of abstraction. They are not going to unfold their strategies below a very high level of abstraction. For that they have underlings — even high-level underlings. Because it isnt their sport. Its not what got them where they are. Because it isnt their sport.
I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. The entire Southwest Airlines ticketing area was decorated for Halloween. Extending Branding Strategies Too Far.
A passenger jet belonging to a cut-rate airline had recently crashed into the Florida Everglades, and Kinsley argued in Slate that it was appropriate for discount airlines to be more dangerous than the major carriers. The chance of getting killed in a crash on a given flight on a major airline is roughly 1 in 10 million.
And the corporate executive playing games to improve his or her strategy-making skills is still rare. We think that games have an important place in cultivating good strategists, and that now more than ever games can give executives an edge over their competition. Games are testing grounds for strategies. This is unfortunate.
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