BrainZooming

APRIL 21, 2017

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

Moves the Needle

JANUARY 30, 2019

Digital Transformation (also known as “DX”) is the phenomenon that virtually all companies are incorporating digital technology at some level. In fact, it has been around since the 1990s, when technology started to become commonplace in businesses, and email and the Internet emerged as ubiquitous productivity tools.

Technical Review 74

Technical Review Underperforming Technical Team Technology Leadership 74

CorporateIntel

DECEMBER 18, 2012

Here then are my top label farewells for the current calendar year: Continental Airlines : As a result of the merger between United and Continental, the marketing folks did the right thing and picked one brand to make it easier to find your tail logo on the runway. Can you imagine a good reason to continue two separate editorial teams?

Underperforming Technical Team 40

Underperforming Technical Team Creativity Marketing Analysis 40

Rmukesh Gupta

MARCH 3, 2017

It occurred to him that it would be a good idea if he could develop a machine which could take these documents and create copies quickly and cheaply. It was still a struggle trying to convince someone to invest in the technology and develop it into product. Thus started the industry that revolutionised the world.

Creativity 40

Creativity Management Underperforming Technical Team Learning 40