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According to the report, 60% of respondents said that data was “critical” or “very important” to their innovationprocess. This should come as no surprise, given the amount of data that is available today. . The challenge for businesses is finding ways to make use of all this data to drive innovation.
The process of sourcing for external knowledge, patents or technology and to formalize the use of that information in your own innovationprocess. Co-marketing, like co-branding, is about creating a synergetic effect in the commercialization stage of the innovationprocess. Route 15: Co-marketing.
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